Sep 1, 2026 · 27 min · 15 segments
AI tools have had a very “superficial” impact on financial advice so far. That’s according to today’s guest Simon O’Keefe, founder and CEO of Alcova, an AI adoption and safety company for Australian…
Simon O'KeefeGuest
Ali SelbyHost
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It is very clear that what has been implemented today is extremely superficial.

My thesis is that the industry doesn't yet get what is possible with the technology and needs to realise that we've still got a bit of time to go before we can start really adopting it in meaningful ways.

And there's about 40 of these businesses that are all doing a very similar thing, most of which haven't been run by people that have worked in financial advice, some of which have, hats off to them, that actually understand the pain that we go through.

But the technology has not superseded the marketing and the chess beating of the industry to date.

We ask each guest to bring along a chart they think every advisor and their client should be looking at right now.

And if you're interested in seeing that chart, you should sign up to the Basis Points newsletter.

You get a write-up of the interview and the chart so you can share it with your team and your clients.



It is very clear that what has been implemented today is extremely superficial.

My thesis is that the industry doesn't yet get what is possible with the technology and needs to realise that we've still got a bit of time to go before we can start really adopting it in meaningful ways.

And there's about 40 of these businesses that are all doing a very similar thing, most of which haven't been run by people that have worked in financial advice, some of which have, hats off to them, that actually understand the pain that we go through.

But the technology has not superseded the marketing and the chess beating of the industry to date.
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