How to Build a B2B Influencer Program with Brianna Doe

Yeah.

Are there any other mistakes of the very first campaign launch that you see companies usually do?

Yeah, not thinking through ahead of time, not thinking through ways to repurpose the content.

So not negotiating in usage rights, and then at that point, not repurposing it across like the website or... you know, organic social or email or whatever.

And then also not amplifying the content with paid spend.

I think that's a huge win for companies.

I mean, it's perfect, right? Especially on LinkedIn.

If we use that channel boosted as a thought leadership ad, The creator gets, you know, reach because of that.

So that's a win for them.

And then you're also able to kind of amplify the trust that they've built, the credibility they've built because it's tied to your brand for this ad.

So that's a huge win.

I think it's similar to even like organic content that brands create.

I know we hear this all the time.

Repurpose, repurpose, repurpose.

Where else can you use this content? And how else can you kind of extend the life of it?

And

that's important to think about before they even create it.

Be thinking about it as you're figuring out specs and messaging.

That is, I think, must be one of the most important things not to overlook, to repurpose it.

Because now you've invested into things and kind of found out what's actually working, which of those were good that you would like to put forward towards your clients, then make it an ad.

Because at the beginning, it's not an ad.

You still don't know.

There's a lot of testing.

We at DreamGator do that a lot as well.

Also, because we bring in organic and paid LinkedIn impressions.