Keep It Moving with Jill Brand

It's going to be me.

What I want to talk to you about a little bit today is this whole sort of field or depending on your point of view, cesspool of longevity.

It's just filled with like, I feel like every brand in the world is like discovered this word and they just paste it on there.

What's going on here?

a couple of things are going on.

I think people are optimizing everything, right? We're all watching each other on social.

We're all watching each other age in reverse and wondering what are they doing? What are they doing? What are they doing? And this notion of not just long living, but better living, optimal living is it's the ultimate luxury.

Right.

Like if you can afford to spend your days working on making your life better, making your skin better, your body better, your hair better, your nervous system, that is truly like the ultimate luxury.

Right.

And everyone wants a piece of it.

I mean, I know in my own life, what's kind of amazing is like, I just turned 40 and all my friends look better than ever.

Like we all look better than we did when we were 30.

It's just like, it's crazy and people will spend.

And so you add longevity as a more, you know, as like a, as a word in your, on your website and your Instagram bio, whatever.

And like, it's like you can Forex your, your, your rates or something.

So it is, it's there, there is real science there.

And there's also some junkie cesspool science there too.

So in my view, there's like five things that like move the needle, right? So like go to sleep, make that important in your life.

Be thoughtful about what you eat and what you're drinking.

Be thoughtful about how you're moving your body.

Take care of your stress.

Get some sort of stress management program because I'm sorry, you're stressed.

And then figure out some sense of connection to like other people or something better than you.

That's like 97.5% of it.

It's going to be me.

What I want to talk to you about a little bit today is this whole sort of field or depending on your point of view, cesspool of longevity.

It's just filled with like, I feel like every brand in the world is like discovered this word and they just paste it on there.

What's going on here?

a couple of things are going on.

I think people are optimizing everything, right? We're all watching each other on social.

We're all watching each other age in reverse and wondering what are they doing? What are they doing? What are they doing? And this notion of not just long living, but better living, optimal living is it's the ultimate luxury.

Right.

Like if you can afford to spend your days working on making your life better, making your skin better, your body better, your hair better, your nervous system, that is truly like the ultimate luxury.

Right.

And everyone wants a piece of it.

I mean, I know in my own life, what's kind of amazing is like, I just turned 40 and all my friends look better than ever.

Like we all look better than we did when we were 30.

It's just like, it's crazy and people will spend.

And so you add longevity as a more, you know, as like a, as a word in your, on your website and your Instagram bio, whatever.

And like, it's like you can Forex your, your, your rates or something.

So it is, it's there, there is real science there.

And there's also some junkie cesspool science there too.

So in my view, there's like five things that like move the needle, right? So like go to sleep, make that important in your life.

Be thoughtful about what you eat and what you're drinking.

Be thoughtful about how you're moving your body.

Take care of your stress.

Get some sort of stress management program because I'm sorry, you're stressed.

And then figure out some sense of connection to like other people or something better than you.

That's like 97.5% of it.