Jul 9, 2026 · 1 hr 11 min · 12 segments
This is the 2nd of the California Agave Alliance podcasts, and this one is a discussion on California Assembly Bill 2606, aka "CA AB 2606" and it's implications for the agave industry. Today we…
Samuel SandovalHost
And basically they are proposing to build, in this case it's a commodity commission, a California Agave Commission, And so then the question is, what is that commission, right? Yeah.
And basically what they will do is collect money, pay for their salaries, and the main objective of this commission is to promote marketing, research, and let me see, what other thing are they saying? Let me see, let me see, let me see.
So, I mean, I can hardly say no when people say like, hey, let's collect money for doing research, right? I think, like, but I think the evil is in the details.
um if a lot of the research isn't really going to benefit people that are contributing then you know it's something to bring into question there because um a lot of the commissions you know that are in existence at the moment a lot of their research you know has been towards like a lot of larger farmers so today a lot of us are smaller farmers and medium-sized farmers So we don't want to create the same thing where only research is being funded for the guys at the
The marketing, education, and outreach, and the research, most of the money goes to the marketing.
And if we analyze that part of the marketing, for me, it is important to know who benefits for the marketing.
And basically they are proposing to build, in this case it's a commodity commission, a California Agave Commission, And so then the question is, what is that commission, right? Yeah.
And basically what they will do is collect money, pay for their salaries, and the main objective of this commission is to promote marketing, research, and let me see, what other thing are they saying? Let me see, let me see, let me see.
So, I mean, I can hardly say no when people say like, hey, let's collect money for doing research, right? I think, like, but I think the evil is in the details.
um if a lot of the research isn't really going to benefit people that are contributing then you know it's something to bring into question there because um a lot of the commissions you know that are in existence at the moment a lot of their research you know has been towards like a lot of larger farmers so today a lot of us are smaller farmers and medium-sized farmers So we don't want to create the same thing where only research is being funded for the guys at the
The marketing, education, and outreach, and the research, most of the money goes to the marketing.
And if we analyze that part of the marketing, for me, it is important to know who benefits for the marketing.
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