The Real Life Pulse of Play: A Toy Industry Update with the Toy Insider's James Zahn

Hello, everybody, and welcome back to Adventures in Collecting.

We are here with the rock father himself, James Zahn, editor-in-chief of the toy book, Toy Insider.

This man is literally the pulse of play.

That's one way to put it.

There we go.

I

will make a slight correction.

I'm senior editor of the Toy Insider, but I'll take the promotion there because I do have the top spot for Toy Boy.

But that's okay because we do all these things.

We do the Pop Insider.

We do the licensing book.

We do it all.

So, James, where are we? Right now we are at the 17th Sweet Sweet event.

This is in New York City.

This is an invite-only event.

It's not a trade show.

This is a party.

It is a toy party.

For me personally, I've been coming to this.

My first one was 10 years ago, 2016.

Wow.

I was not an official employee yet, and I left and became one, and they haven't gotten rid of me.

It's been a decade, so I think I'm in good shape here in that respect.

But this is pretty awesome because this event has grown, and I know you guys have been coming for a number of years, too.

The name of this event, Sweet Sweet, Sweet with a W, Sweet with a U.

Hello, everybody, and welcome back to Adventures in Collecting.

We are here with the rock father himself, James Zahn, editor-in-chief of the toy book, Toy Insider.

This man is literally the pulse of play.

That's one way to put it.

There we go.

I

will make a slight correction.

I'm senior editor of the Toy Insider, but I'll take the promotion there because I do have the top spot for Toy Boy.

But that's okay because we do all these things.

We do the Pop Insider.

We do the licensing book.

We do it all.

So, James, where are we? Right now we are at the 17th Sweet Sweet event.

This is in New York City.

This is an invite-only event.

It's not a trade show.

This is a party.

It is a toy party.

For me personally, I've been coming to this.

My first one was 10 years ago, 2016.

Wow.

I was not an official employee yet, and I left and became one, and they haven't gotten rid of me.

It's been a decade, so I think I'm in good shape here in that respect.

But this is pretty awesome because this event has grown, and I know you guys have been coming for a number of years, too.

The name of this event, Sweet Sweet, Sweet with a W, Sweet with a U.