Jul 29, 2026 · 59 min · 12 segments
The king of objection handling Mr. Billy Walsh graces the Addicted2Success podcast to share all he knows on being a kick ass high ticket closer. Head over here to get Bill Walsh Training so you can…
Bill WalshGuestJoel BrownHostAnd I think that that's, very much what's needed now you know you have a lot of people that are sort of swinging their dick around and showing off you know all their numbers but you're a real real one so i appreciate you uh sharing that man that's cool

And if they actually just was honest with people, people would actually have to make more money.

We all have our own mistakes that we have to hold up and, you know, walk with and stuff.
To that point, brother, you know when you're on a sales call, right? And you can just tell sometimes when people are avoiding, they're deflecting.
They'll talk about something that they're struggling with and they'll quickly go to a win or something that they did that was great.
How do you drill deep to get that honesty? Do you set a frame beforehand? Let's talk frameworks here.

Firstly, it's about understanding what the question you're looking for, meaning like what is the answer you're looking for? The second thing is then is you're picking up on cues and trigger points.

So that's obviously body language, pace, cadence, inflections, deflections, avoiding eye contact.

You know, where are they looking? How's the body looking? All of that kind of stuff.

How quickly do they hear the question, but also try and change the answer and change the direction of where the conversation is going.

All of that stuff is called EQ in my eyes, and it's about understanding your prospects, but it's about understanding people at a greater scale.

And how you do that and how you keep going that is you understand when someone is awkward around a conversation.
And I think that that's, very much what's needed now you know you have a lot of people that are sort of swinging their dick around and showing off you know all their numbers but you're a real real one so i appreciate you uh sharing that man that's cool

And if they actually just was honest with people, people would actually have to make more money.

We all have our own mistakes that we have to hold up and, you know, walk with and stuff.
To that point, brother, you know when you're on a sales call, right? And you can just tell sometimes when people are avoiding, they're deflecting.
They'll talk about something that they're struggling with and they'll quickly go to a win or something that they did that was great.
How do you drill deep to get that honesty? Do you set a frame beforehand? Let's talk frameworks here.

Firstly, it's about understanding what the question you're looking for, meaning like what is the answer you're looking for? The second thing is then is you're picking up on cues and trigger points.

So that's obviously body language, pace, cadence, inflections, deflections, avoiding eye contact.

You know, where are they looking? How's the body looking? All of that kind of stuff.

How quickly do they hear the question, but also try and change the answer and change the direction of where the conversation is going.

All of that stuff is called EQ in my eyes, and it's about understanding your prospects, but it's about understanding people at a greater scale.

And how you do that and how you keep going that is you understand when someone is awkward around a conversation.
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