A Bit Personal with Jodi Shelton
Oct 8, 2026 · 1 hr 18 min · 17 segments
Christophe Fouquet runs the company that builds the only machines able to print the most advanced AI chips, and when I asked how he handles the pressure, he told me he mostly does not feel it. I sat…
Jodi SheltonHost
So you've had the opportunity to be involved in the business cultures, Dutch, French, American, Israeli, Asia.

So give me some of the lowlights and highlights of each of those cultures and maybe what you think that they bring uniquely and maybe some of the things that each of them can work on.
I think every culture really brings good things and things that are less.
If I start with, you know, I could start even with the Netherlands, because the Dutch are very proud to be direct.
I think being direct, going to the point, being able to debate is for sure one of the reasons why ASML, but the Netherlands in general, are very successful.
Maybe France tends to be a bit more structured in terms of organization, in terms of decision making.
That's something maybe, maybe not, but I feel that French people knows how to do pretty well.
If you go to the U.S., I've learned a lot about processes, meaning not only about being structured, but bringing that to an entire organization.
When I spend time in California, I say most probably this is where I learned the most about how to develop systematically product, organization, et cetera, et cetera.
If you go to China, there again, a lot of creativity, a lot of people that, you know, want to do something because, you know, they are still in this phase of the development of the country where there's a need for that.

So you've had the opportunity to be involved in the business cultures, Dutch, French, American, Israeli, Asia.

So give me some of the lowlights and highlights of each of those cultures and maybe what you think that they bring uniquely and maybe some of the things that each of them can work on.
I think every culture really brings good things and things that are less.
If I start with, you know, I could start even with the Netherlands, because the Dutch are very proud to be direct.
I think being direct, going to the point, being able to debate is for sure one of the reasons why ASML, but the Netherlands in general, are very successful.
Maybe France tends to be a bit more structured in terms of organization, in terms of decision making.
That's something maybe, maybe not, but I feel that French people knows how to do pretty well.
If you go to the U.S., I've learned a lot about processes, meaning not only about being structured, but bringing that to an entire organization.
When I spend time in California, I say most probably this is where I learned the most about how to develop systematically product, organization, et cetera, et cetera.
If you go to China, there again, a lot of creativity, a lot of people that, you know, want to do something because, you know, they are still in this phase of the development of the country where there's a need for that.
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