Demand Is the New Supply

So I have a question about this.

Yeah.

You went on in the article to talk about the professionalization of influencers.

And you and I both have rolled our eyes at traditional influencers, right? I can't stop laughing just thinking about it.

But you're saying this is a different angle on influencer.

But what if you became a professional influencer yourself? would people still trust you? Are you saying me, myself, or the listener? So this person that you contacted on behalf of your friend, these two people, they gave it the time of day because they trusted you.

But if all you did as a business was connect people, would they then think about you differently? In other words, you didn't make any money by referring these two different people to your friend.

It was just something you wanted to do and there was a level of trust that facilitated that.

But if you're making money from being a professional influencer and connecting people, does that change the equation? Well, it's an interesting question because a

section of this post, I call it the rise of the expert influencer.

And I'm just kind of extrapolating out from my experience of referring somebody in and both of my clients engaging with my friend.

I don't know if they got hired or not.

So I don't know what the outcomes were.

And I didn't really care what the outcomes were.

Both of those invitations were warmly received and conversations ensued.

So I'm thinking, well, how do you scale this up? And I hesitate to use the word scale, but like, are there other ways that this can play out? When I was thinking through it, I thought, you know, influencer culture starts to make sense to me now because there's so much noise out there.

At some point, you decide that an individual, maybe a corporation, but it's more likely to be an individual, you will trust an individual to be kind of the definitive source for you in an area, and you will take their recommendations seriously.

Now, that's an expert influencer business.

So I tend to think of an influencer as somebody who's famous for being famous or famous for their ability to promote themselves.

But I give a really good example, I think, of an expert influencer in this post, my friend, Hector Garcia.

You're going to speak at his conference in a couple of weeks, right? Yeah, exactly.

He's famous among accountants and bookkeepers.

Basically, he's a deep well of knowledge on the subject of QuickBooks.

And he's got a YouTube channel with 300,000 subscribers.

He has over a thousand videos.