Blair Enns
Economist
16
MENTIONS
10
EPISODES
8
PODCASTS
Search complete. 16 mentions across 10 episodes found for "Blair Enns".
Nov 4, 2026
speaker_0NARRATOR
You're listening to Two Bobs, conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns.
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All
David C. BakerHOST
right, Blair, today I'm interviewing you on Demand is the New Supply.
23 MINS LATER
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Thanks, David.
speaker_0NARRATOR
Thank you.
speaker_0NARRATOR
Thank you for listening to Two Bobs with David C. Baker and Blair Enns.
speaker_0NARRATOR
Read episode notes and transcripts at twobobs.com. That's the number two, B-O-B-S dot com.
ChrisHOST
But again, I haven't read this one yet, so I can't speak too much about it.
ChrisHOST
Um, and then the last one for this section is the win without pitching manifesto by Blair ends.
ChrisHOST
He's got 12 proclamations that are just short, declarative.
ChrisHOST
Alex James, one of my one of my favorite guests, had him on a couple of times.
Kenny HarperHOST
I attended, saw some amazing speakers.
Kenny HarperHOST
Blair Enns was there.
Kenny HarperHOST
I saw definitely a well-crafted experience.
Kenny HarperHOST
Not just people that just happen to be speaking on different topics, but an experience.
Carlos GarciaGUEST
But we're also connect, we're being intentional about who we bring to speak this year.
Carlos GarciaGUEST
And by the way, spoiler alert, you're the first podcast or person that's going to hear this, but we've officially locked in one of the keynote speakers.
Carlos GarciaGUEST
And that person will be actually someone who's the co-anchor to the Two Bobs podcast, that very close friend and wonderful thought leader, close friend of Blair Enns.
Carlos GarciaGUEST
His name is David C. Baker.
speaker_0NARRATOR
You're listening to Two Bobs, conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns.
Blair EnnsHOST
David, our topic today is inside the head of a current CMO.
Blair EnnsHOST
I've read the piece and I've read the surveys that you referenced, but tell the audience, what was the impetus for this topic? I wanted to get
25 MINS LATER
Blair EnnsHOST
Thanks, David.
Blair EnnsHOST
Thanks, Blair.
speaker_0NARRATOR
Thank you for listening to Two Bobs with David C. Baker and Blair Enns.
speaker_0NARRATOR
Read episode notes and transcripts at twobobs.com. That's the number two, B-O-B-S dot com.
Mat BennettGUEST
Oh, yeah.
Mat BennettGUEST
But I really, yeah, you know, Blair Enns and David C. Baker, I really enjoy listening.
Mat BennettGUEST
I think I probably just enjoy the delivery of it as much as, but, you know, it's that kind of thinking.
Mat BennettGUEST
So I do enjoy that.
JanHOST
Also, like f- like watching from far away [chuckles] what you guys are doing, there was one interesting, like, shift when you positioned your company more towards, like, the whole idea of, of, uh, yeah, being focused on, on music and, and entertainment.
JanHOST
Um, because there, uh, uh, just there was a, like a time in my life where I, where I was obsessed with, like, this Chris Do stuff, and David C. Baker, and Blair Enns, and all their idea about, like, finding your, your niche and, um, have a very strong positioning.
JanHOST
Um, yeah, so and also I k- I kind of, uh, I saw that you worked with Matt Asam, right? I think he's, like, one of this inner circle people from, from Chris Do.
JanHOST
Um, so was this part of, like, this, um, th- this process to, um, getting down, like finding, like this quite strong positioning, and yeah, how, how did that work out for you?
Dave McMullenHOST
Yeah.
Dave McMullenHOST
So is there value in differentiation? Is there value in taking, in sort of turning a different direction? A guy named Blair Enns, who we follow and love, he's a consultant in our industry, talks about there being true value in differentiation.
Dave McMullenHOST
Like the agency, in his case, or the client in our case, that stands out amongst its competitors for just about any reason, maybe not a negative reason, but just about any reason that can kind of carve out its own space, like you've talked about before, going deep on a very specific piece of thought leadership and kind of owning that piece, that's the beginning of differentiating.
Dave McMullenHOST
But it takes courage.
speaker_0NARRATOR
[upbeat music] You're listening to "2 Bobs," conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns.
David C. BakerHOST
All right, so today's episode title, I think, is "Get Your Freak On." I actually don't wanna know more about that.
David C. BakerHOST
[laughs]
12 MINS LATER
Blair EnnsHOST
And when somebody makes the comment, "Oh, yeah, I trained AI to write like me," I think, "You know what? Write without AI for another decade.
Blair EnnsHOST
Find out who you really are, and then see if you can get AI to replicate it." 'Cause I can't get AI to replicate my writing.
Blair EnnsHOST
And a bunch of my clients have said, "Hey, Blair, I've trained an AI to write just like you and give answers just like you." And I look at all these things, and they're all garbage.
Blair EnnsHOST
I mean, they're not without value, they're not without opinions like me, but I think that's not me.
Blair EnnsHOST
Content-wise, tone-wise, it's not me at all.
James BarnardGUEST
It, it was insane the amount of money that they would prospectively pay to potentially win business from these massive companies.
James BarnardGUEST
And then, you know, I read, um, what's that? Is it Blair Enns' book, um, the Win Without Pitching Manifesto? I think that's Blair Enns.
James BarnardGUEST
I, I can't remember if I've got that author right or not.
Ian PagetHOST
I think it is, yeah.