Blair Enns

You have no idea, point in blank.

Um, there's a, I don't know if you have heard about this guy, um, gosh, Blair Enns.

Uh, he wrote the Win Without Pitching Manifesto.

Oh.

... innovation point of view.

Um, there's a chap that I'm, I'm pretty evangelical about called Blair Enns, who has a thing, uh, in general terms called the inefficiency principle, where his argument is that innovation and efficiency are diametric opposites.

You cannot have both of those things.

If you're optimizing for any kind of saving, whether it's time or cost, that's to the detriment of the time and head space and, and crea- and space that you need to be innovative.

You're listening to Two Bobs, conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns.

All right, Blair, today we're going to tackle another AI topic.

Yeah,

this is not the AI episode.

And then the last governing statement at the top is at all levels, the author takes responsibility for the finished work.

Okay.

So at the bottom of this, too, you've cited the Creative Commons – you said AI contribution scale by Blair Enns, Creative Commons attribution for, which implies certain things we don't need to get into – But I don't think you can copyright something that's been written by AI.

So was AI not used enough in this to keep that from happening? Yeah,

And if you want to know, keep listening.

In this conversation, I invited Blair Enns, author of The Win Without Pitching Manifesto, uh, a book about expertise, and he teaches creatives how to sell and price like experts.

And today on Fresh Ideas, we discuss exactly how you can do that.

Enjoy.

Um, problem solving, so Ron comes from the world of accounting, and we...

This was at, we were at an accounting conference.

Um, Blair Enns and Chris Do at an accounting conference.

[laughs]

And then they decide to have a meeting first.

that instead of prospecting by spamming the internet with posts and 27 AI-made YouTube videos, you call 10 people or email 10 people and say, hey, can I just have a chat with you and let you know what I'm up to and get your feedback? The friction of that email outreach, of the sitting down with people, of them speaking to you, right? You know, like you and I both know Blair Enns.

He's doing an interesting program right now where they're literally sending daily thank you notes, handwritten thank you notes.

Yeah, I saw the announcement about this, but I didn't read the post.

So I go to that one a lot and listen to the book as well, which was great.

A couple of others that I dip into, one called Two Bobs by David C. Baker and Blair Enns.

I really like that one.

They really understand the world of consulting and getting paid for knowledge work.

[upbeat music] You're listening to Two Bobs, conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns.

Listener, David and I have been talking for half an hour, and I just said, "Do you wanna do a podcast?" And he went, "Sure."

Why not?

Thanks for this, David.

Thanks, Blair.

Thank you for listening to Two Bobs with David C. Baker and Blair Enns.

Read episode notes and transcripts at twobobs.com. That's the number 2B-O-B-S.com.

They were in completely different industries and I just used some of the skills that transfer, you know, there's just typical sales things.

Blair Enns was an author who really reshaped my thinking of from becoming a vendor to more of a expert, right? You know, through my years, I've worked with a lot of different people, a lot of different organizations.

I'm an expert at that.

I really am, even though I may not think it, I am.