What's, what's super exciting?

So, so I'm going to Google IO, and I-- they announced all this stuff in UCP, and my, my-- I suspect they're gonna drop a big ton of a new checkout that's gonna have multi-item loyalty and all the things they've rolled out in UCP.

There's like, there's a little sequence there.

So, so that'll be interesting.

I think there'll be some surprises.

We, we're seeing indications on the Google side that they're showing, um, the ability to buy things in old Google Shopping, which would be pretty wild.

So it's only in AI mode right now, but I think they're s- they're experimenting with it in traditional Google-

Wow.

So let's start there.

Yeah, I'll give the short version and you can answer and ask any questions you want.

So I have an engineering background.

So I decided to go to University of South Carolina, which is in Columbia, South Carolina, and did a degree in computer engineering.

At that time, computer science was in the math department and I knew I didn't want to, you had to take like four years of very serious math.

And I knew, I knew I had a couple of years in me, but I didn't want to take that much math.

So the computer, the engineering side, and I thought I wanted to work on hardware, but I ended up being better at software.

So let's talk now a bit more about what RefiBuy solves within that ecosystem, because you've just sort of let the cat out of the bag at Retail Club that you mentioned and starting to work with retailers and brands on this.

I have some ideas, but I'll just stop there and see if you have any holes to poke in my outlook there.

No, I think that's right.

Let's say, and it's easy, it's a good thought experiment to kind of paint these things as black and white.

It's kind of like you see the edge cases and you can kind of see what's going on.

But you've been at this for 10 years, I've been at it.

probably like 30.

And I'm always surprised e-commerce is only like, depending on which number you look at, 16 to 20% of overall sales.

That's A-C-O-S-T-A dot group.