Like how, you know, taking a step back, like how prevalent do you think ordering through ChatDBT, actually purchasing like end-to-end purchase through a ChatDBT or a

It's very quick.

So number one, what's fun about AI, and I've been at this technology stuff for 30 years, and I've been through the mobile revolution, the whole thing, and never seen anything this fast, which is fun.

I like to go fast.

I know you do too.

So it may be too fast.

It's like the first time I've ever said that, but it's really fun.

You see this on Amazon all the time when you're looking at products on Amazon, and the only specifications are in the literal title of the product, and there's zero on the rest of the detail, and that's the most successful marketplace in the world, and you still have that problem.

Who are you, and how did you get to be you, and what do you do for a living?

Yeah, I'm a technologist.

So I have an engineering degree in computer engineering and really kind of happened into our world of e-commerce through a startup.

My second startup was an auction search engine back in the day.

You guys probably remember eBay and Pierre and all that and um so i built a company that did searches across all the different auction sites which was steve will remember this but auction sites were supposed to be what e-commerce was going to be and it was so fun and you would just wait forever you'd wait a whole week to figure out if you bought something or not and uh we sure have pricing is dead pricing is dead and boring fixed pricing is boring let's make everything dynamic and uh So that company got acquired, and then we bought back part of it.

It turned out there weren't a lot of auction sites.

eBay was the only one that survived to today, basically.

Let's not assume everybody listening to the pod knows the difference and why that is so engaging or so kind of breakthrough, why you're so excited about it.

So let's start there.

Yeah, I'll give the short version and you can answer and ask any questions you want.

So I have an engineering background.

So I decided to go to University of South Carolina, which is in Columbia, South Carolina, and did a degree in computer engineering.

At that time, computer science was in the math department and I knew I didn't want to, you had to take like four years of very serious math.

And I knew, I knew I had a couple of years in me, but I didn't want to take that much math.

So the computer, the engineering side, and I thought I wanted to work on hardware, but I ended up being better at software.

So let's talk now a bit more about what RefiBuy solves within that ecosystem, because you've just sort of let the cat out of the bag at Retail Club that you mentioned and starting to work with retailers and brands on this.