And I think, Ryan, you're going to talk a bit more about the formulation.

Amazing.

Yeah, thank you, Mick.

And yeah, just coming back to that 75% stat, that really is what kind of kept us going through 18 months and 31 iterations to get to our end product, which we're proud to introduce this S3 repair technology, patent pending technology that combines the three things that sensitive teeth needs in one single formula.

And it's not something that's been done before.

But the way we're approaching this is to directly calm sensitive areas using potassium nitrate ingredient and then combining two different forms of hydroxyapatite, one that penetrates deep into the tubules to plug those gaps.

And then one that forms a protective layer around the tooth surface.

And that can ultimately get us up this trajectory as quick as possible.