What did you believe about the business that made you willing to make that bet so early on?

It just felt like the market was really doing a disservice to customers.

Huge market, skin treatment, people with acne, skin pigmentation, rosacea, skin aging concerns.

And basically they've got two options, especially in a category like acne.

They can go to the GP.

I mean, my dad was a GP.

He had two weeks training in dermatology.

And so I was curious when it comes to buying back time, How do you do that when building a business?

And it creates this lovely smoothness to the tooth as you build back up that enamel.

Okay, guys.

Yeah, so thanks for sharing all that info on the product and the background, Ryan, it's been quite a journey for us to date to get to this point.

But something that we're very eager to do and something we've agreed with our board of directors is to share an opportunity for the dentists in the Dentist Who Invest community to become early shareholders in S3 in order to basically back our journey and be involved in our journey.

So I'd love to take you through our thinking here.

So I guess just to start, when it comes to having the right market context and ingredients in order for us to build a really meaningful, impactful brand that is going to dramatically influence the sensitivity setters out there who aren't getting complete relief, It's important that the market is big enough so that we can raise capital, build the right team, invest in evidence, educate dentists, and reach more patients faster.

And so this really shows where the oral care market in general is heading.

So for us as an early stage business, the opportunity to invest into distribution and get the product of S3 into professional channels is something that's going to be really important for our early credibility and something that we're super excited to have your support on.