So I'd love to give her a shout out this evening.

Okay, well, look, this first slide is really a bit of a scene setter, and it's not really telling you that much that you don't really know.

But it's really just to emphasize that this condition is a big one.

All right, there's, you know, about, we reckon about a third of the adult population suffer from sensitivity.

And there is some evidence that that's growing with acidic diets and whitening treatments and that type of thing.

And interestingly, probably only in the region of one in three of those who actually have the condition are actually treated at the moment.

And those that are, some of them, you know, obviously using toothpaste available on the market, but they tend to see, you know, inconsistent results.

You're