that not only the quantity of data is there, but also the quality

as well.

And I'd say to a point Jack mentioned there is we're ultimately translating these into human thoughts.

At the end of the day, a human requires knowledge in order to make decisions, and the AI is no different.

And when it comes to buyer's edge, we have that massive amount of very clean data, which is essentially just knowledge for that AI to work from, to be able to provide you with results and actions and answer your questions.

So really, it's that knowledge base that feeds the AI that sets us apart.

It's just such an important value add that we can get better and better at with serving folks up with really good uses of their time to action for their business case.

I think one way to summarize that just in general is that at the end of the day, AI is the next step.