I think

the great thing about buyer's edge is data, like not only the quantity of it, but the quality of it.

It really, really matters, especially when you're training models that are required to do a lot of human-based activities.

We always say garbage in versus garbage out.

Very rarely is there ever garbage in with buyer's edge data, especially with like Airstream.

I've seen the data quality.

It's been very...

How will AI fuel buyers, add growth and value to these customers? How do you see that evolving over the next five years, let's say?