
Craig Fuller
22
APPEARANCES
10
PODCASTS
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Oct 27, 2026
"No Signs Of The A.I. Party Slowing Down" | Craig Fuller
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9:27Craig FullerGUEST
So we know that, you know, a lot of the Snap dollars ended up at some point in the hands of the big beverage companies or the big consumer, you know, the highly processed, ultra processed food categories.
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9:45Craig FullerGUEST
And we're not going to to to let you use your SNAP benefits to buy beverages and unhealthy snacks.
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12:44Adam TaggartHOST
Is it just sort of staying in the doldrums or is it continuing to weaken further?
When More Freight Doesn't Mean More Warehouse Demand—with Craig Fuller
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Craig FullerGUEST
And what's interesting is that we started to identify a change in the freight economy earlier this year, really February, March is when things started to really turn around in terms of industrial activity.

Craig FullerGUEST
Really started in November, but really the momentum took place in February and March.

Craig FullerGUEST
That's where a lot of the sort of origin point of a lot of freight is happening and less so on the coastal cities, particularly the West Coast, while it's benefited from stronger import volumes this year.
7 MINS LATER

Justin SmithHOST
So I thought it was interesting to think about something I had seen you had said about AI and construction of data centers and like that leading to demand and then how the intersection of real estate and freight and what that looks like as we all just prognosticate the future based on where we're at right now and the trends.
Tighter Capacity Could Extend Rate Cycle
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5:41Martin SchmidtMODERATOR
So is this a temporary pressure or structural change leaders need to plan around?

Craig FullerGUEST
I've had a number of conversations with Secretary Bars, who's in charge of the Federal Motor Carrier Safety Administration.

Craig FullerGUEST
And the way that they're leaning into regulatory oversight are ways that we haven't seen.

Craig FullerGUEST
I bet many in this room couldn't even name an FMCSA director that wasn't named bars prior.
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9:42Martin SchmidtMODERATOR
Are we entering a real and sustainable freight market recovery? Or are the current improvements mainly being driven by higher operating costs and capacity leaving the market? Craig?
Freightwaves CEO Craig Fuller Talks State of Freight Industry
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3:56Craig FullerGUEST
They had a, you know, about eight-month recession, but trucking has been in a r- was in a recession really since 2022, and, uh, it ended in November of this past year, of '25.
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4:08Craig FullerGUEST
I would, I would dispute your, uh, comment about it bad for the consumer 'cause ultimately when freight's moving, uh, that, uh, is good for consumers.
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4:17Craig FullerGUEST
I mean, transportation cost is about 3% of finished goods prices that consumers pay.
Morning Call 7/8/26
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10:29Morgan BrennanHOST
Um, what we were seeing in the wake of an MOU, what the end of an MOU could mean for trade.

Craig FullerGUEST
Look, I mean, this is, uh, obviously a developing story we've had overnight, but it, but, you know, I, I, I think there's a, a lot going on.

Craig FullerGUEST
You've got, you know, uh, Iran doesn't seem to want to end the conflict, uh, without sort of the last word.

Craig FullerGUEST
But what we've seen over the last couple of weeks is we've seen- You know, if, if you look at container freight, it hasn't been that impactful.
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13:27Morgan BrennanHOST
So in light of that, and in light of the relative insulation that the US enjoys versus other parts of the world, despite the geopolitical landscape here, what does it mean for the read-through to the US economy, uh, when you do look at some of this freight data, data, especially we, as we do come into peak container shipping season, season a- a- and other things?
Talarico Rebrand? Don't Buy It. Primary Day Fallout + The AI Threat, . Rep. James Comer on Walz Whistleblower
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36:20Craig FullerGUEST
I think what's most exciting is the Interstate Highway System, the largest infrastructure build in history, was funded by federal tax dollars and the federal government.
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36:31Craig FullerGUEST
What we're seeing with AI data centers is private companies, the most wealthiest, richest companies in the history of mankind, are taking capital and putting it into our economy, and it's creating demand for construction materials, uh, creating demand for things like steel, HVAC systems, cooling systems, transmission lines, copper, you name it, and a lot of that's coming from US factories.
The State of Freight Webinar: From Roadcheck Week to Summer 2026 Outlook
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Craig FullerGUEST
Of like, "What is keeping these trucks alive? Like, how are they staying in business?" It's very clear now that this was a labor availability, an immigration related availability, that really kept a lot of new entrants, created a lot of new entrants into the market, that oversupplied it.

Craig FullerGUEST
And then what we've seen over the last year is the administration is coming hard and fast.

Craig FullerGUEST
They're, uh, starting to put more restrictions on, uh, the, um, deploy, the CDL mills, which is cutting off some of the supply.
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The Great Freight Awakening: Safety, Sovereignty, and the Future of Autonomous Trucking | Freight Expectations
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4:59Matthew LefflerHOST
Presumably, maintenance will come along too, but that might be a little further off.

Craig FullerGUEST
Well, I think it is interesting because the word deregulation has an idea that the government deregulated every element of trucking.

Craig FullerGUEST
and deregulate the ability to do commerce for two counterparties, two parties could do business together without the government having a say or interfering or slowing that process down.
28 MINS LATER
Miracle Turnaround? The US Industrial Economy Is Now Booming DESPITE High Oil Prices | Craig Fuller
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3:36Craig FullerGUEST
Uh, we know there's a lot of catalysts, which I think is easier to sort of, to look at.
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3:40Craig FullerGUEST
What is the catalyst for this? And I, I think it's the industrial sector that's coming back, and I think data centers are probably the primary contributor to the industrial, uh, surge that we're seeing.
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3:51Craig FullerGUEST
And a lot of that is because of some of the tax, uh, benefits that, uh, companies get this year for investing in buying American manufactured goods.
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4:01Craig FullerGUEST
So if you're building a data center under the big beautiful bill that, uh, was introduced last year and really went into effect, uh, this year, uh, we get the full benefit of it for the whole year.
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4:12Craig FullerGUEST
Uh, I think a lot of that is, is that data center developers are looking at the United States to source the material.
12 MINS LATER
Morning Call 3/30/26
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16:05Morgan BrennanHOST
So is that how we should be reading what we're seeing in the freight data here in the U.S., even despite this war in real time?

Craig FullerGUEST
So we saw really the last week of November, we saw a massive surge in freight volume.

Craig FullerGUEST
And what's interesting, in the last couple of weeks, we've seen a substantial increase.
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16:54Morgan BrennanHOST
What about fuel prices, which I know when you're talking about freight specifically tends to not get absorbed by the companies, but pushed out to the shippers themselves, which are companies and customers?
Worldwide Exchange 3/10/26
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Dominic ChuHOST
What exactly would it look like, hypothetically, if the U.S. were to, quote unquote, take control of that 21 mile wide Strait of Hormuz?

Craig FullerGUEST
Yeah, I think what Donald Trump is referring to is actually escorting the ships that are passing the straits.

Craig FullerGUEST
So really providing, you know, naval escorts and security is really what insurance companies want to see, because ultimately...

Craig FullerGUEST
Iran doesn't have the physical ability, especially without any type of naval assets, to shut the straight down.

Craig FullerGUEST
But you do have the threat of rocket attacks, drone attacks that create issues.

Craig FullerGUEST
And if the U.S. Navy can defend those ships, then it mitigates a lot of that risk that the insurance companies are worried about.

Dominic ChuHOST
Is there a scenario in your mind where the U.S. would need to put troops, boots on the ground, so to speak, around the Iranian side of the strait in order to help guarantee some of that security? Or is it mostly about what's happening on the water?
Brake Check | On the floor at Manifest: Part 1
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Craig FullerGUEST
And look, I think a lot of carriers historically have had this question about what we are all about, right? Because we talk about the market.

Craig FullerGUEST
And there's always a question of like, what is our goal and our mission? Our mission is to be transparent.

Craig FullerGUEST
A couple of years ago with the freight recession, first started, we were very early in that.

Craig FullerGUEST
And that's the risk of having, you may have all this data we call high frequency data.
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7:01Charles GracieHOST
Do you think it's going to be a little bit more dramatic of a swing now? Absolutely.
FreightWaves CEO Craig Fuller - why pricing data businesses trade at 30x EBIT despite 4% growth
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Auren HoffmanHOST
So you may have a good seller, somebody thinks they want it, but it's not being used effectively.

Craig FullerGUEST
I think this is the reason a lot of software companies are really bad at being data businesses is because they are used to selling a piece of software.

Craig FullerGUEST
Do you think data companies should have more professional services? Yes, I think so.
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Auren HoffmanHOST
If I want to get into the media business, what advice would you give me? Or would your advice be like, stay away? I
The Great Freight Debate
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Ken AdamoGUEST
Some of the most English proficient truck drivers are Mexican cross-border carriers because they know that that's what throughout history, the, the, the trade zone DOT officers have been looking for the most.

Craig FullerGUEST
But I think the assumption that a lot of people make when they hear the word immigrant is Latinos.

Craig FullerGUEST
If I post something on X about immigrants, it's immediately people assume I'm talking about Latinos.

Craig FullerGUEST
What they're often missing is these groups of people are Eastern European, where there's a huge Serbian population that is driving trucks.

Craig FullerGUEST
We have these large populations of groups, and I would disagree with Ken on this.
Freight Fright, Consumer Names Report and Uber's Slide 11/4/25
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Courtney ReaganHOST
You think just because those areas of those businesses are slowing down because of the macroeconomic pressure?

Craig FullerGUEST
It's really, if you think about where we've seen inflation related to tariffs, a lot of the tariff cost has been in wholesale prices and wholesale goods.

Craig FullerGUEST
And so it's not showing up necessarily in consumer prices, but it is showing up in those wholesale prices.

Craig FullerGUEST
And so those imports that companies are getting in raw materials is really taking a pretty big hit to those big manufacturers.

Courtney ReaganHOST
I mean, since that has gone away, have you seen any change in the movement of freight?
WHAT THE TRUCK?!? | The Truth About Trucking’s “Driver Shortage” and the Freight Market Meltdown
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Craig FullerGUEST
you're screwed man i'm sorry you got to play the game The casino was open and the police showed up.
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WHAT THE TRUCK?!? | Liability, Logistics & Legends
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Craig FullerGUEST
And here's the problem is that when you add the kinds of capacity that we've added over the last couple of years, we've added 310,000 active trucks since 2019.

Craig FullerGUEST
And when you add that much capacity, then you can't, that clearly demonstrates that there isn't a truck driver shortage.

Craig FullerGUEST
Now, here's the crazy thing, is this concept of a non-dimensile CDL, which is basically, it was passed in 2017, was updated in 2019, which is basically the FMCSA came out and said, you can issue CDLs, the states can issue CDLs, have the right to do it, to non-U.S. residents.
What now? 6/23/25
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Frank HollandHOST
When we're talking about the potential for U.S. involvement there, what does that do to not only prices, to perhaps surcharges that some of these companies might charge, and overall just the cost when it comes to companies that want to ship goods?

Craig FullerGUEST
Yeah, I mean, the big impact here specifically is on oil shipping, is on energy shipping.

Craig FullerGUEST
China receives the vast majority of its largest level of imports are from that area of the world, where the United States only receives about 5%.

Craig FullerGUEST
So it's far more drastic to China than it is the U.S. And so the question is, does the U.S. actually benefit as a net beneficiary of actually closing the straits.

Craig FullerGUEST
Some people could argue that because U.S. has such a large level of oil exposure that it very could be that the United States doesn't get impacted drastically and may even benefit as a country from the closure.
The Exchange 6/4/25
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Kelly EvansHOST
And so there shouldn't be any disruption or any empty store shelves or anything like that.

Craig FullerGUEST
I mean, Kelly, last time I was here, I talked about the potential of disruptions of inventory stockouts.
Kelly EvansHOST
Are there surcharges for companies now scrambling to say, OK, we got to get this product on the shelves?
Big Tech On Deck, A Transports Warning… And Foreign Money At Risk 4/28/25
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Craig FullerGUEST
And so they were expecting, certainly expecting some level of tariffs, but not what we've seen right now.
Melissa LeeHOST
But then, of course, the ripple effect is into the stores, into the businesses where there will be layoffs as well.
The Exchange 4/25/25
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Kelly EvansHOST
But when you hear the individual stats where it says, you know, Port of L.A. traffic down 40 percent or whatnot, can you give us some context around where we're seeing the biggest declines, but where things might still be pretty steady?

Craig FullerGUEST
So when you're showing that data, you're actually not getting sort of the real time on the ground.

Craig FullerGUEST
What we are seeing, if you put this in perspective, during the height of COVID, sort of May of 2020, when China had shut down its economy and the US was on lockdown, we saw the international container lines cancel 50 voyages to the United States.

Craig FullerGUEST
And what we've already seen is over 90 voyages have been canceled just to the lack of cargo.

Craig FullerGUEST
And so this is a situation where we are seeing COVID-like conditions at the extreme, but really caused by tariff uncertainty and tariff stress.
Kelly EvansHOST
What are you picking up on just in terms of kind of typical freight activity around the country right now?
Terror In New Orleans, Cybertruck Blast, and Post Strike Countdown 01/02/25
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Frank HollandHOST
As we look at the possibility of this happening again just about two weeks from today, how do you see shippers responding? Is it simply just good enough to go to the West Coast ports? Are you concerned that there's going to be a lot of congestion, log jams there when you're talking to your customers?

Craig FullerGUEST
Well, the longshoremen on the West Coast have said that they're actually going to they will not break the strike.

Craig FullerGUEST
So if there's a strike on the East Coast ports, they will also not unload those containers that were due for the East Coast.

Craig FullerGUEST
And so there has been a lot of pre stocking, ordering inventory well in advance of this.

Frank HollandHOST
As we're looking at that time period about mid-January, how big of a deal could this be? Could this be a supply chain disruption on the level of the pandemic? Where would you put it?

