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Zach Strickland

Zach Strickland

May 21, 2026

1:06
Zach, let's jump right in.
1:10
All right.
1:10
Thank you for that, Brittany, and thank you to everybody for tuning into this State of Freight, which is going to prove to be probably one of the more interesting States of Freight that we have done because there is arguably more going on now than I think we might have ever had before.
1:24
Because we have the combination of market dynamics that have been shifting for a few months now, but now we have the added layers of the broker liability ruling that happened.
1:33
I was literally at a conference when this landed, and everybody in the room was basically caught completely off guard.
1:39
So we're gonna break that down.
1:40
But first, Craig, we've got a chart behind us here.

44 MINS LATER

45:16
Our resident LTL expert, Zach.
7:43
There's no such hesitation in this year's price movement, right? The carriers are just continuing to ask for more and more and getting it.
7:52
Yeah, no, and that's the thing.
7:55
These are seven-day moving averages.
7:56
So the rates rising like this in a seven-day moving average, there's a reason that moving averages are done is to kind of smooth out the noise.
8:05
So when you see these sharp movements, this is not just a single day of like, strength.
8:10
This is multiple days in a row.
8:12
And these rates are probably even understated at this point, considering the pace of the escalation.

49 MINS LATER

57:05
This one is from John who asks, given all of the direct foreign investment and incremental domestic investment from U.S. manufacturers stimulated by tariffs, will flatbed freight benefit more than dry van freight?
7:44
But the need to buy things in dollars and other countries requirement or the necessity of them owning a lot of dollars has propped up the dollar relative to other currencies.
8:01
But what that does, if we make something now, the cost of a widget in America, if we send it over to another country, the cost of that widget is now it's been built in our economy where it's more expensive to make it and manufacture it.
8:15
So now other countries can't afford the stuff that we make.
8:19
As the value of the dollar changes relative to their currencies, it becomes even more expensive.
8:23
Exactly.
8:24
That's been probably one of the largest contributors to kind of the flatlining of manufacturing.
8:30
We haven't lost manufacturing over the last 10 years, as we saw in the data.

36 MINS LATER

44:10
Slightly.
20:20
Are you noticing differences in like reaction speed or the magnitude amongst different modes, whether it be drive-in, reefer, flatbed, or are there specific commodities that there's an uptick or a spike right now?
20:31
Not necessarily commodity driven, but regionally.
20:33
Yeah.
20:34
Like the Midwest.
20:35
Okay.
20:36
The Midwest.
20:37
It's all over the United States when I look at the map of things.
24:55
Yeah, I mean, obviously,
31:17
Yeah,
31:18
so this is probably about five years overdue for Sonar.
31:23
The app basically gives you a nice entry-level point to Sonar data, and it also gives you a nice entry-level price point to Sonar data because it's $9.99 a month subscription.
31:35
And it gives you access to all the tender data, the rate data.
31:39
And, you know, this is a really good tool or product for like a driver or a carrier or an owner op that's sitting out there on the road.
31:46
You know, some of the things that you have as a small business, a small carrier, you don't have access to a lot of information in the market.
31:54
And of course, Sonar has tons of data and information about the market and the analytics.

7 MINS LATER

38:29
For drivers and stuff who want to know what's going on 30,000 feet up, what are some folks talking about? Where are we at kind of right now nearing the end of August?

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