
Max Fuller
TV character
9
APPEARANCES
3
PODCASTS
012
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Aug 21, 2026
Best of FreightWaves Today | August 21
70:07
76:38

Craig FullerHOST
What, in this market, whom do you think of the OEMs that has the best product lineup? Does Paccar have the right product lineup for this market, or do you think that Daimler or Volvo are a better position, or international?
M
70:25Max FullerGUEST
But, you know, Petcar has been pretty innovative in a lot of their products, especially having Peterbilt, which a lot of truckers think is probably one of the better driver-type trucks in the market.
M
70:46Max FullerGUEST
You know, they bring a lot to the industry, and they've helped redefine this industry quite a bit over the last probably 30, 40 years.
6 MINS LATER

Craig FullerHOST
Dad, when you're hiring drivers, when you have a tight market, how much is new truck important to attract drivers? And do the new drivers get the new trucks, or does it go to the more veteran drivers to retain
FreightWaves Today | July 29
5:55
108:52

Craig FullerHOST
I don't think there's a driver shortage, perpetual driver shortage, an endless driver shortage, clearly not one of the last couple weeks.
M
6:06Max FullerGUEST
And I really think that as we re-industrialize this country, that those type of jobs are going to be much harder to find.
1 HR 42 MINS LATER

Craig FullerHOST
What in this market, whom do you think of the OEMs that has the best product lineup? Does Paccar have the right product lineup for this market or do you think that Daimler or Volvo are a better position or international?
FreightWaves Today | July 1
19:40

Ted BassettGUEST
And if you don't have a good defense lawyer, well, then you better get a new one.
M
19:45Max FullerGUEST
And running a large carrier, uh, we would actually have, uh, claims during the year where no one can prove a truck was involved, but we're in a lawsuit.
M
19:55Max FullerGUEST
And w- and on an average year, we would settle almost $20 million worth of claims that we, you know, in most cases we knew that we weren't involved in any form, but it's cheaper to pay the claim than it was to go to court, which I don't think is fair.
M
20:16Max FullerGUEST
Sometimes you have to sue your own insurance company to get them to, to actually go fight some of these suits.
1 HR 35 MINS LATER
M
115:55Max FullerGUEST
Well, actually, before, before, uh, the big rail mergers in the late '90s, you know, we, we did a lot of, uh, Southern California to points east, you know.
Autonomous Trucks Are HERE: Will They Replace Drivers? | Freight Expectations
M
12:04Max FullerGUEST
You know, the legal framework is gonna be very important You know, getting the federal government basically to allow trucks from s- you know, to cross state lines, uh, is gonna be extremely important.
M
12:15Max FullerGUEST
In fact, there's a precedent, uh, on how the federal government has dealt with those local entities, and that's when they did the 53-foot, uh, length laws.
M
12:25Max FullerGUEST
You know, the s- the local entities could say, "This road or these, this area is not allowed for trucks." You know, and but then the federal highways, the state highways, you know, they, they basically kept those open.
M
12:39Max FullerGUEST
You know, so I think there's already a framework that they can, they can pursue, uh, to get there.
10 MINS LATER
FreightWaves Today | June 26
49:47

Craig FullerHOST
W- I- if you were in the market right now, and I was to describe this as the most difficult recruiting market ever, would you be adding trucks?
M
49:56Max FullerGUEST
You know, when you look at the super cycle that's being developed, uh, looks like it's gonna be much longer term with, uh, the Trump, Trump, uh, tax credits for companies to re-industrialize this country.
M
50:13Max FullerGUEST
You know, one thing that happens in a big fleet, because the cycle time to, to order maybe 2,000 or 3,000 trucks a year, sometimes you have to put those orders in almost a year in advance in order to get those, uh, slots to get trucks built.
M
50:27Max FullerGUEST
You know, so sometimes you put orders in, especially when it looks like the order bank is, is being filled, then you put orders in to, to protect those order slots.
44 MINS LATER
The State of Freight Webinar: From Roadcheck Week to Summer 2026 Outlook
21:15

Craig FullerGUEST
Do we, do you think that getting rid of small fleet operators means that you're gonna have more trailers in the market, the used market? Or is it, is the typical trailer that's being bought such that it's not being bought by these operators? Um, what, what, what do you, what is your read on that?
M
21:38Max FullerGUEST
You know, and especially when you get into, like, the Wabash DuraPlatees, you know, those, those trailers, there's actually some that I bought 20 years ago, they're still running, and they still look good.
M
21:55Max FullerGUEST
That used equipment sometimes goes away relatively fast, especially on the tractor side, but not necessarily on the trailer side.
32 MINS LATER
B
54:14Brittany TisdellHOST
Can Max elaborate more on why utilization is such an important metric? How does it versus rate impact a truck- trucking company's overall profitability and OR?
F3 | Keynote: What It's Like to Bootstrap a Trucking Business to $2.5 Billion and Exiting: The Story of U.S. Xpress
36:00
39:17

Craig FullerHOST
And it was just largely because the company was broken and trying to fix that company with the same management team.
M
36:12Max FullerGUEST
Yeah, and at U.S. Express, we're always very aggressive in how we looked at things.
M
36:17Max FullerGUEST
We also gave our employees, like back then, the federal tax rate on companies was almost 70%, so we basically said we'd give the employees 20% of the profits because the government was paying a big chunk of it.
M
36:31Max FullerGUEST
And so we had very highly motivated people, and when we went into Southwest, those people weren't nearly as motivated, and we really had to come up with what I call call a game changer, and the game changer was we had to change management.

Craig FullerHOST
Tell us a little bit about how you learned to manage cash flow by working for your father.
Fuller Speed Ahead | Generational Grit Part 5: Debt, Disruption, and Dalton
6:24
24:03

Craig FullerHOST
And so he was very against putting his name on the side of a truck because he didn't want anyone to know it was him.
M
6:30Max FullerGUEST
Well, if you go back to the old co-op days, you didn't want to be very visible and you had to keep your company small.
M
6:37Max FullerGUEST
So you weren't visible, but your door signs would be very small where people really couldn't read the name from a distance.
M
6:45Max FullerGUEST
There's regulations about how small it could get, but we basically made it as small as you possibly could to be somewhat invisible.
M
6:55Max FullerGUEST
As we get into the Southwest Motor Freight days, after deregulation, I basically was doing a mock-up of a trailer with the big logo down the side.
17 MINS LATER

Craig FullerHOST
You've borrowed all this money, and you now have the capital to go buy Southwest Motor Freight, right? Because Clyde is taking back over, and he gets
Hr. 2 Buying Arcade Games
R
25:09RyanHOST
But what is the matchup like for the Wolves taking on OKC? Is this a good matchup for us, or is it, uh-
M
25:16Max FullerGUEST
This is- this is the least ideal matchup, I would say, in all of the Western Conference playoff.
M
25:20Max FullerGUEST
When the Western Conference playoffs started, you're like, "Let's hope that LA or em- Memphis or Denver or someone could take care of OK- KC for us, so we wouldn't have to deal with it." 'Cause this is the team that's...
M
25:30Max FullerGUEST
I mean, they were the standard of excellence th- all throughout the regular season.
