
Brent Osmond
Heavy equipment technician, instructor, and President of Dynamic Diesel Solutions in Edmonton, Alberta; frequent Wrench Turners Podcast guest.
4
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Sep 30, 2026
Under the Hood: The Cost of Going Viral
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J
0:22JoshHOST
So tell me the story, Brent, since you're the guest here, why don't you give us a quick little rundown about what we're talking about?

Brent OsmondGUEST
I guess he he said something that upset one of his foremans or something like that.

Brent OsmondGUEST
right is posting on tick tock worth losing your job over i mean i don't think he did anything wrong
9 MINS LATER
J
9:27JoshHOST
Brent, anything left to add before we wrap this segment up?
More Tools, Worse Service: Are Service Advisors Overloaded? | 10 Mill Mastery
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Marshall SheldonGUEST
You gu- you guys got a dream in service writers up there too, or what's the deal?

Brent OsmondGUEST
I th- I think, yeah, there is a difference between the heavy duty and automotive advisor side of things.

Brent OsmondGUEST
Our, our advisors, like Marshall, you know, working in the dealer, you know, they're there for a check-in, check-out, you know, follow up with customers on estimates, that kind of thing.

Brent OsmondGUEST
But I think there's no... ideally there's no-- 'cause in the automotive world, you'll move from technician to advisor, and you might go back to technician and, and, and that kind of thing, right? So but in our world, on the advisor side of things, there's no real technical background, I guess you could say, for our advisors, right? So yeah, so there is, there is a big, I think there is a big difference between the two.

Brent OsmondGUEST
I th- I think for the dealership side in heavy duty for trucking, yes, right? Because a lot of the big dealers, you know, we've got a customer lounge, we've got showers for drivers, right? 'Cause we know they've been on the road.

Brent OsmondGUEST
You know, there's, there's all kinds of things that, that we're doing for the better for the customer experience.
Why dealerships treat parts people like an afterthought and how to FIX IT - 10 Mill Mastery on WTP
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Brent OsmondGUEST
So it's structured very it's like all the apprenticeship programs are structured fairly similar.

Brent OsmondGUEST
Like you get your on the job working hours, you go to school for eight weeks and then, you know, you know, by the end of your four years, like you said, you're going to write your your journey person exam with whatever province you're in.
There is NO Technician Shortage but there IS a Retention Problem
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Brent OsmondGUEST
is around that? Yeah, apprenticeship in Alberta is a little bit different than, I guess, apprenticeship down there.

Brent OsmondGUEST
It's all governed by a governing body called Alberta Apprenticeship and Industry Training.

Brent OsmondGUEST
So once a year for four years in our trade, you have to go to school for eight weeks, right? Or you can challenge it.

Brent OsmondGUEST
You just challenge the exam and... after you get enough working hours, right? But yeah, we're pushing through a lot.
31 MINS LATER

