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Marshall Sheldon

Aug 10, 2026

0:00
Another topic that, uh, it was kind of jazzing me up, you know, we were in-- some of us were in SDL this morning, the Service Drive Live.
0:07
Shout out to our boys.
0:08
We were in the Service Drive Live meeting just, uh, and for any of you guys that are wondering what that is, it's mostly fixed ops people in there just trying to get better every week, week over week, talking about things that, uh, that are important in the industry and how to get better.
0:22
So what, what we talked about today was, you know, service advisors and, uh, you know, what the role looks like these days, things like that.
0:30
And, you know, we kinda have, uh, some of our own thoughts after the fact, and, uh, I know for sure, like, what I see that the service writer role is really evolving over time, especially with all the AI stuff, the technician videos, all of these things where, like, the technicians are adding a lot of this value to, uh, selling to the clients.
0:51
We're taking, uh...
5:25
Agreed
5:25
... as you were talking about that, I, I hadn't even thought about that, but, like, we just keep skinning this cat.
15:32
It
15:32
was a conversation I had.
15:34
So last year, pretty much the same time at my old dealership, GM was sponsoring the Calgary stampede.
15:39
So they had all the executives were out and they came through the dealership and they, they, so I got pulled to the side and had a conversation with like the the president of GM Canada and their, uh, their like head of like technician resources and stuff like that.
15:56
And they were like, Oh man, you gotta, you gotta shop full of technicians here.
15:59
They're like, was it really like, you know, that must've been really hard to find.
16:03
And I said, you know what? That it took a long time to build it to where it's at because it's hard to find quality technicians.
16:29
know, figure it out later.

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