Oct 8, 2026 · 36 min · 14 segments
Most marketing advice tells you to spend more. Tyson Franklin says the smarter move is to be first. Whoever markets a service or a piece of equipment first owns that space. Tyson is one of the…
Tyson FranklinGuestTom FosterHost
Like, I know some people that are business coaches that make 10 times more than I ever made as having my podiatry practices.

Yeah, I wanted to have a smaller group of people that really wanted to have a better practice that I could help one-on-one.

I didn't want to employ another business coach and say, "Hey, you do all that and you get a, I'll, I'll pay you a percentage," or whatever.

You, you could take some of your information and you could make it bigger and do all these other things," I don't want that.

Like, I know some people that are business coaches that make 10 times more than I ever made as having my podiatry practices.

Yeah, I wanted to have a smaller group of people that really wanted to have a better practice that I could help one-on-one.

I didn't want to employ another business coach and say, "Hey, you do all that and you get a, I'll, I'll pay you a percentage," or whatever.

You, you could take some of your information and you could make it bigger and do all these other things," I don't want that.
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