Right.

What can, what can you do for them? What can you do better? Do they know all the services that you actually have? So even something as simple as, uh, the amount of people I talk to who don't even have a monthly newsletter, just to maintain contact with the patients, and they're so easy to put together.

So internal marketing is, is really marketing to the people you've already got, and it's almost like just adding additional services, making sure they all know what it is that you do.

Then external is pretty much everything, yeah.

It's like your traditional marketing, whether it's online or offline, but you're usually spending money somewhere to attract new patients into your clinic.

Now, I'll point out, too, there's overlap between these.

So sometimes something where you might be marketing to a professional referrer might also be partly external marketing.

How has AI fundamentally changed the game for marketers recently, especially for small business owners and healthcare practitioners who might feel overwhelmed by the technology?