The Power of Consistency & Personal Branding in Niche Markets

In this episode, Brad sits down with Harry Harvey, the entrepreneur behind Garage Style and Proven Content Club. Harry shares his remarkable journey from selling crafting knives on eBay during a Mercedes apprenticeship to building a premier garage makeover empire servicing over 200 high-profile clients, including Jake Paul, Matt Armstrong, and Justin Bieber.  **KEY TAKEAWAYS** **Consistency Trumps Perfection:** Posting daily, even raw, 10-second clips taken straight from a phone, consistently outperforms sporadic, highly polished production over time. **Adaptability in Content Marketing:** Social media algorithms evolve rapidly; successful brands must constantly test new formats, shifting from transition reels to photo carousels and keyword-optimized descriptions. **Mitigate Risk by Diversifying:** Avoid relying on a single supplier, employee, or major client. Spreading risk insulates your business against catastrophic unexpected disruptions. **Protect the Customer Experience:** Going the extra mile even when fixing an issue costs more than the profit on a job builds long-term reputation and invaluable organic word-of-mouth recommendations. **Start Building Your Brand Early:** Establishing a strong digital presence before you strictly "need" it ensures you aren't starting from scratch when market disruption occurs. **BEST MOMENTS** *"I was always on the lookout for how can I get out of here and do my own thing."* *"I think consistency is the number one thing when it comes to growing on socials."* *"Smooth seas don't make skilled sailors... when you're in those moments, I kind of say it to myself: we'll get through it and then we'll be stronger afterwards."* *"There's no better time to start than now, because one day you will need to use social media, and you're then starting from zero."* *"We've always been ones for putting stuff right... even if it costs us more than we made on the job, just to not let the customer down."* **VALUABLE RESOURCES** LinkedIn - https://uk.linkedin.com/in/penny-ford **HOST BIO** Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.