Aug 11, 2026 · 49 min · 11 segments
Georgie Bell founded The Heart Cut whisky company three days before giving birth to twins — and went on to win Best Independent Bottler in the World, three years running. In this episode, Aliya talks…
Georgie BellGuest
Aliya MusaHost
It's got to be you've got to have different versions for different listeners, different ears, if you like.
And often I talk to female entrepreneurs and say, look, you have not got the marketing department of Marks and Spencers.
Until you get that established and then you can move to another message, you know, complimentary message, another channel, do it that way.
So given that, can you tell me a little bit, can you unpack a little bit about your journey as a very, very small company? from the start and how you managed that, how you managed your marketing, your budget, your growth.
I laugh because it's such a, it's a great question and it's something I love to talk about.
It's got to be you've got to have different versions for different listeners, different ears, if you like.
And often I talk to female entrepreneurs and say, look, you have not got the marketing department of Marks and Spencers.
Until you get that established and then you can move to another message, you know, complimentary message, another channel, do it that way.
So given that, can you tell me a little bit, can you unpack a little bit about your journey as a very, very small company? from the start and how you managed that, how you managed your marketing, your budget, your growth.
I laugh because it's such a, it's a great question and it's something I love to talk about.
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