What's Cooking? | A Podcast from Nory
Jul 14, 2026 · 12 min · 10 segments
Missed the full episode with Gabriel Shohet, co-founder and co-CEO of Black Sheep Coffee? Here's the bite-size cut. Keep an eye out for our next episode, featuring Sam Hart, CEO, Harts Group Hosted…
Gabriel ShohetGuest
[upbeat music] Coffee was alwa- you know, so Eric and I love, both love coffee and, um, used to love coffee when we were roommates in college, and so coffee was always a thing.
We didn't know very much about retail, but we did know, uh, about coffee 'cause we were just really passionate about coffee.
I guess, we, we knew it from a consumer's perspective, and we knew what we liked and what we didn't like.
But it was also, you know, one of the few business ideas that didn't require a ton of capital upfront.
You know, a lot of other business ideas you might have, you know, require raising a lot of money upfront, and so by the time you get started, you're already an employee of your own company because you're a minority stakeholder.
And so part of what we wanted to do was own what we were building and be our own bosses.
[upbeat music] Coffee was alwa- you know, so Eric and I love, both love coffee and, um, used to love coffee when we were roommates in college, and so coffee was always a thing.
We didn't know very much about retail, but we did know, uh, about coffee 'cause we were just really passionate about coffee.
I guess, we, we knew it from a consumer's perspective, and we knew what we liked and what we didn't like.
But it was also, you know, one of the few business ideas that didn't require a ton of capital upfront.
You know, a lot of other business ideas you might have, you know, require raising a lot of money upfront, and so by the time you get started, you're already an employee of your own company because you're a minority stakeholder.
And so part of what we wanted to do was own what we were building and be our own bosses.
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