Well Women Business Podcast - Grow Your Health or Wellness Business with Dr. Laura Park Figueroa
Oct 14, 2026 · 29 min · 10 segments
Most business owners wait for a crisis before they diversify their revenue. Elizabeth Martin isn't waiting. Elizabeth is a mental health OT who runs Holistic Community Therapy in Portland, Oregon…
Laura Park FigueroaHostElizabeth MartinGuestSo the, the place that I've gotten is if we don't provide a diagnosis, then insurance-
... just focusing on the true functional need or deficit or, right, we're genuinely doing an OT evaluation without a diagnosis attached, that is the core of what we do as OTs.
Then we could potentially get that covered or not get that covered, right? Like, insurance isn't gonna cover that.
This is so interesting to me 'cause this is the opposite way I thought this conversation was going to go.
So this will be a very interesting back and forth we can have, because for my, in my brain, my immediate thought was any, any service you provide has to be very separate than what you're doing as a Medicaid and insured, insurance providing therapy practice, right? And I actually have heard in the past, and I, I've, you know, obviously th- this is not legal advice.
But I have heard in the past that sometimes insurance-based practices actually have to create a separate entity in order to provide cash-based services, because that's the, that's the-
So the, the place that I've gotten is if we don't provide a diagnosis, then insurance-
... just focusing on the true functional need or deficit or, right, we're genuinely doing an OT evaluation without a diagnosis attached, that is the core of what we do as OTs.
Then we could potentially get that covered or not get that covered, right? Like, insurance isn't gonna cover that.
This is so interesting to me 'cause this is the opposite way I thought this conversation was going to go.
So this will be a very interesting back and forth we can have, because for my, in my brain, my immediate thought was any, any service you provide has to be very separate than what you're doing as a Medicaid and insured, insurance providing therapy practice, right? And I actually have heard in the past, and I, I've, you know, obviously th- this is not legal advice.
But I have heard in the past that sometimes insurance-based practices actually have to create a separate entity in order to provide cash-based services, because that's the, that's the-
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