Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand

the analogy that i've landed on that's really helped me with this is launching a rocket ship into outer space and you go when you're first launching a rocket like i think it's like 80 of the fuel is used just getting it out of the earth's orbit right is this this gravitational thrust and when you're launching a company that's exactly how it is it's like getting it off the ground is so difficult you have to do everything in your power to get it up

When's the last time that you bought a service from a company just because of its logo? And then ask yourself this.

When's the last time that you bought from someone that you know, liked, and trusted? Here's the difference between those two questions.

We don't buy from companies.

We buy from people.

We don't buy logos and colors and typography and iconography.

We buy trust and we buy reputation.

And that's why for those of you who are hiding behind your company's logo, thinking that's what's going to help your company grow and you're putting all your money into branding and advertising and marketing your company.

Those days are over.

We are in the face forward era of why being the face of your company matters.

And we're going to talk about exactly how to get you from out behind the logo and into the spotlight to help your business grow today.

the analogy that i've landed on that's really helped me with this is launching a rocket ship into outer space and you go when you're first launching a rocket like i think it's like 80 of the fuel is used just getting it out of the earth's orbit right is this this gravitational thrust and when you're launching a company that's exactly how it is it's like getting it off the ground is so difficult you have to do everything in your power to get it up

When's the last time that you bought a service from a company just because of its logo? And then ask yourself this.

When's the last time that you bought from someone that you know, liked, and trusted? Here's the difference between those two questions.

We don't buy from companies.

We buy from people.

We don't buy logos and colors and typography and iconography.

We buy trust and we buy reputation.

And that's why for those of you who are hiding behind your company's logo, thinking that's what's going to help your company grow and you're putting all your money into branding and advertising and marketing your company.

Those days are over.

We are in the face forward era of why being the face of your company matters.

And we're going to talk about exactly how to get you from out behind the logo and into the spotlight to help your business grow today.