Product Leadership, VR Diagnostics & AI in Eye Care with Keith Brock

In this episode of *Wavelengths*, we go inside Heru’s product and innovation engine with Keith Brock, Chief Product Officer and two-time CES award winner for a practical look at what it takes to ship meaningful healthcare innovation, and why progress rarely follows a straight line. Keith shares the habits of strong product leaders; starting with deep clinical immersion, uncovering the “why” behind feature requests, and building solutions that fit real workflows in practice. We discuss how Heru approaches innovation in eye care, from the philosophy of using AI to empower clinicians (not replace them) to the importance of rigorous clinical validation to earn trust. Keith also introduces Heru's newest advancement, PretestPro™—a 90‑second, VR-based pre-test experience that captures multiple modalities simultaneously and outputs a structured report for clinicians. **About our Guest:** Keith Brock is a two-time CES award winner with 15+ years of product management experience. With a strong background in executive leadership, clinical trials, technical writing, and education, Keith is passionate about building product organizations that are built to learn and drive value to customers. Keith has managed and successfully brought to market over 60 products in the medical device industry and has been a lecturer in biomedical engineering courses with a focus on clinical needs assessment, user experience, and biosensor design. Wavelengths is hosted by Lee Kuczewski, Chief Customer Officer at Heru, and Masoud Nafey, OD, MBA, FAAO, a leading voice in innovation at the intersection of eye care, AI, and healthcare strategy.Guest: Keith BrockCo-host: ⁠Lee Kuczewski⁠ Co-host: ⁠Dr. Masoud Nafey⁠ Sponsor: ⁠Heru⁠Intro Music by ⁠Dan Phillipson from #Uppbeat⁠ License code: 6YGFBXGLEJMJWZRS