Eye care professional

Today's guest is someone I'm excited to speaking with.

He is a forward-thinking optometrist, entrepreneur, and passionate advocate for innovation in the eye care field.

He's a Robert Allard Compassionate Clinician Award recipient, and he's also on this year's Vision Monday's 40 under 40 list.

He's also a trusted key opinion leader and recognized leader in the field dedicated to elevating the standards of eye care.

He serves as chief medical officer for Ibot.

Please welcome Dr. Alex Martin.

You know, that's just not true.

So I think that's something that I found out too.

So I view it as a holistic process.

view for health care, which is with eye care.

And the eye is the only, only, only place that you can see blood vessels, which is the eye is a window of the entire body.

So amazing.

[on-hold music] You're listening to Wavelengths, a podcast created to amplify the voices of industry leaders and innovators in eye care.

I'm Lee Koschewski, and I'm here with my co-host, Dr. Masud Nafey.

And while we usually set our sights on other leaders in industry, we'd be remiss not to turn a bit inward and highlight some of the achievements in innovation that's happening at Heru.

So today, we're joined with Keith Brock, Heru's Chief Product Officer, covering a broad set of topics spanning from what it takes to be a great product leader, how to build great products, thoughts on AI in eye care, and how innovation isn't always a straight line.

Keith is a two-time CES award winner with over fifteen years of product management experience, who has successfully brought to market over sixty products in the medical space from Topcon to Carl Zeiss to Optos.

Keith, it's a treat to have you on with us today.

And then I had the opportunity to do some teaching where I could relay those findings and relay those processes to BME undergrads and also do some technical writing on the same topic.

I didn't realize it, but I was developing a skill set for product management, assessing the needs of clinicians and bottlenecks and pain points of potential customers, and then developing the skill set to effectively communicate those challenges to engineers.