Why Your Marketing Isn’t Working | Episode 44

Why isn't your real estate marketing actually bringing you business? This week, Shannon Watkins is joined by WREA Marketing Manager Madison D'Aquino to talk about what real estate agents are getting right and very wrong with their marketing. They get into the rise of obvious AI-generated content, why consistency matters more than posting constantly, the three content buckets agents should be using, and why having 1,000 local followers can be far more valuable than having 10,000 random ones. They also cover what to post when you don't have listings or closings, how much of your personal life should make it onto social media, whether agents really need separate business accounts, and what you can accomplish with just 30 minutes a day dedicated to marketing. Most importantly, good real estate marketing doesn't have to be complicated, perfectly designed, or overly produced. You just have to start showing up. If you're a real estate agent struggling with social media, content creation, personal branding, or figuring out what to post, this episode is for you. 🎙️ The Real Estate Playbook