Aug 19, 2026 · 48 min · 12 segments
What are top real estate agents doing right now to grow, adapt, and stay ahead? James is back from the 2026 Tom Ferry Success Summit in Anaheim, and he and Shannon are breaking down his biggest…
Shannon WatkinsHostSo it was right off the bat, Tom, you know, his first talk, he went over some things.
And one of the things he said was humans, not just real estate, but humans in general, underperform their abilities because they're trapped inside the 40%.
You know, he says, are you going to lean into it or are you going to kind of fall back? And he said, of course, if you're going to fall back, you're going to lose.
So we were talking to him, and he said the guy said, you know, they developed it, and what they found out later was that it increased people going to the doctor.
So he kind of mentioned, he says, as access to information increases, the need for professional services will go up.
So it was right off the bat, Tom, you know, his first talk, he went over some things.
And one of the things he said was humans, not just real estate, but humans in general, underperform their abilities because they're trapped inside the 40%.
You know, he says, are you going to lean into it or are you going to kind of fall back? And he said, of course, if you're going to fall back, you're going to lose.
So we were talking to him, and he said the guy said, you know, they developed it, and what they found out later was that it increased people going to the doctor.
So he kind of mentioned, he says, as access to information increases, the need for professional services will go up.
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