Sep 13, 2026 · 22 min · 9 segments
We examine how executive teams are dismantling pre-AI operating models and the unsexy function now sitting at the centre of competitive strategy. You'll discover why the choices you make about…
What Toby Luecke is doing with his AI council, it's this fundamental shift in decision hygiene.
Yeah.
Like when an executive faces a massive choice, say they're acquiring a rival company or entirely changing their pricing model.
Yeah.
The standard approach is, well, it's pretty loose.
Yeah, you just kind of hold the variables in your head.
Right.
You hold them loosely in your head.
Maybe you bounce them off a few trusted vice presidents and you look for consensus.
Which feels safe.
It feels safe.
But Lipke just rejects that entirely.
He sets up an AI system that is specifically prompted to act as a council of dissenting voices.
OK, but wait, how is that functionally different from an executive just opening up a chatbot on their phone and typing? I don't know.
Give me a list of pros and cons for this acquisition.
Well, it's vastly different.
Because that feels like something thousands of managers are literally doing every single morning.
It doesn't seem particularly revolutionary to ask an AI for a list.
Right.
But the difference is the forcing function.
The
forcing function.
Pack that.
Yeah.
So a simple prompt asking for pros and cons.
What Toby Luecke is doing with his AI council, it's this fundamental shift in decision hygiene.
Yeah.
Like when an executive faces a massive choice, say they're acquiring a rival company or entirely changing their pricing model.
Yeah.
The standard approach is, well, it's pretty loose.
Yeah, you just kind of hold the variables in your head.
Right.
You hold them loosely in your head.
Maybe you bounce them off a few trusted vice presidents and you look for consensus.
Which feels safe.
It feels safe.
But Lipke just rejects that entirely.
He sets up an AI system that is specifically prompted to act as a council of dissenting voices.
OK, but wait, how is that functionally different from an executive just opening up a chatbot on their phone and typing? I don't know.
Give me a list of pros and cons for this acquisition.
Well, it's vastly different.
Because that feels like something thousands of managers are literally doing every single morning.
It doesn't seem particularly revolutionary to ask an AI for a list.
Right.
But the difference is the forcing function.
The
forcing function.
Pack that.
Yeah.
So a simple prompt asking for pros and cons.
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