Jun 10, 2026 · 16 min · 9 segments
In this episode, we explore the growing tension between Amazon and direct-to-consumer brands, why many businesses struggle to make D2C profitable, and what brands should be focusing on in 2025 and…
The bit you really should be spending all of your time and energy on and trying to protect is that IP, your brand
And if you're not present, people are gonna be buying your competition.
Yeah.
You've just successfully driven traffic to your competitors.
So I'm getting really frustrated by this attitude of...
I feel it's really arrogant.
Here we go.
Buckle up, team.
This is where people think they own their customers.
Just because they have their email address and maybe sold something to them once, that somehow that's their customer and that they own them.
I think the attitude's completely wrong.
This, this-
How can you own a customer? You can't own a person
... they're free thinking, right? Just because you've, you've sold to them, you got an email address, you...
Okay, yes-
Yeah
... you can email to them again.
They've experienced your product once.
But these people are consumers.
Over 86% of them-
I know.
It's so funny
... are shopping on Amazon, right? They're constantly being bombarded by advertising everywhere they go, and I promise you, they are getting emails from your competitor brands as well.
This is not an exclusive relationship.
Absolutely not.
I think, I think you're right.
So you kinda touched on a really good point, which is essentially that you- people were like, "Oh, I'm not gonna sell on a marketplace.
I don't own that customer.
I'm gonna sell on my own website."
Which you should do.
It's a good thing.
I'm not saying it's a bad thing.
But the logic is flawed, that I'm gonna own the customer, right? So that's the, that's what you're...
Well, that's what you really mean.
Yeah, yeah.
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The bit you really should be spending all of your time and energy on and trying to protect is that IP, your brand
And if you're not present, people are gonna be buying your competition.
Yeah.
You've just successfully driven traffic to your competitors.
So I'm getting really frustrated by this attitude of...
I feel it's really arrogant.
Here we go.
Buckle up, team.
This is where people think they own their customers.
Just because they have their email address and maybe sold something to them once, that somehow that's their customer and that they own them.
I think the attitude's completely wrong.
This, this-
How can you own a customer? You can't own a person
... they're free thinking, right? Just because you've, you've sold to them, you got an email address, you...
Okay, yes-
Yeah
... you can email to them again.
They've experienced your product once.
But these people are consumers.
Over 86% of them-
I know.
It's so funny
... are shopping on Amazon, right? They're constantly being bombarded by advertising everywhere they go, and I promise you, they are getting emails from your competitor brands as well.
This is not an exclusive relationship.
Absolutely not.
I think, I think you're right.
So you kinda touched on a really good point, which is essentially that you- people were like, "Oh, I'm not gonna sell on a marketplace.
I don't own that customer.
I'm gonna sell on my own website."
Which you should do.
It's a good thing.
I'm not saying it's a bad thing.
But the logic is flawed, that I'm gonna own the customer, right? So that's the, that's what you're...
Well, that's what you really mean.
Yeah, yeah.