Jun 22, 2026 · 27 min · 10 segments
The apparel industry is super competitive, complex, and constantly in flux. No more than in how dramatically AI is transforming the industry and the way people work. Jason O’Toole, Head of Connected…
Welcome to Unpacking the Digital Shelf, where industry leaders share insights, strategies, and stories to help brands win in the ever-changing world of commerce.
The apparel industry is super competitive, complex, and constantly in flux, no more than in how dramatically AI is transforming that industry and the way people work.
Jason O'Toole, head of Connected Commerce and Media at Gildan, has a saying that has served him throughout his experiences at brands like Spanx, Zegna, and his current role, "When the game changes, you had better change with the game, and as soon as possible." He focuses this sense of urgency and opportunity on what it means to the humans at the center of Gildan's mission, the shopper.
His team supercharges their digital experiences by empowering them to use AI to drive impactful outcomes.
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