Aug 6, 2026 · 32 min · 12 segments
In this episode of Unleashing Genius, NetApp CMO Gabie Boko sits down with Rob Tiffany, Research Director at IDC and author of Saving the Earth with the Internet of Things, to discuss how technologies…
Rob TiffanyGuest
Gabie BokoHost
... my world, we talk a lot about things like unified storage, and, you know, we get, we get locked up in, in, in big conversations around data centers and, um, what that looks like in a large company is, you know, like, what... where are you using your storage? What do you need it for? How is your data moving and flowing? But-
... growing iPad thing, um, what does something like unified data storage look like when you are, let's say, a big company or a farmer?
You hear about kinda doing the right solution for the right job, you know? Um, obviously all of us, like when, when I was living and breathing Azure, it was like, well, of course everything's going to the cloud, and we're gonna store it there.
And, you know, sometimes the storage, it c- you know, there's steps along the way.
I may have an IoT device in an apple orchard, and it's doing soil moisture to automate an irrigation system and maybe, uh, also soil nutrients so that you're not overusing too much fertilizer or things like that.
And so the device may have a little bit of flash storage on it, right? K- you know, like in telecom, that whole store and forward kinda thing-
'Cause you never... 'Cause the biggest f- X factor in IoT is connectivity, actually.
Um, with farmers I ended up, I did, you know, I built a technology and did use it in Azure, actually.
... my world, we talk a lot about things like unified storage, and, you know, we get, we get locked up in, in, in big conversations around data centers and, um, what that looks like in a large company is, you know, like, what... where are you using your storage? What do you need it for? How is your data moving and flowing? But-
... growing iPad thing, um, what does something like unified data storage look like when you are, let's say, a big company or a farmer?
You hear about kinda doing the right solution for the right job, you know? Um, obviously all of us, like when, when I was living and breathing Azure, it was like, well, of course everything's going to the cloud, and we're gonna store it there.
And, you know, sometimes the storage, it c- you know, there's steps along the way.
I may have an IoT device in an apple orchard, and it's doing soil moisture to automate an irrigation system and maybe, uh, also soil nutrients so that you're not overusing too much fertilizer or things like that.
And so the device may have a little bit of flash storage on it, right? K- you know, like in telecom, that whole store and forward kinda thing-
'Cause you never... 'Cause the biggest f- X factor in IoT is connectivity, actually.
Um, with farmers I ended up, I did, you know, I built a technology and did use it in Azure, actually.
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