Jordan White, RN | What Every Practice Owner Should Know Before Talking to Private Equity

But something that Jordan and I did want to talk about is private equity.

And obviously, Jordan is someone that he does his due diligence.

And I think that I'm very excited to have you on the episode because I think a lot of people, I think the world, I think private equity is misunderstood by a lot of people.

And I know you would agree with this.

And there are some phenomenal platforms out there and then some maybe that don't have the best reputations.

But something that I've really seen is a lot of practice owners getting taken advantage of.

And that was obviously a big reason I wanted to build with Tyler and Aviva Aesthetics was because I've seen both sides.

And it's so incredible to now have an avenue that truly empowers practice owners to use the power of private equity for them instead of private equity using the practices for their own investors and their benefits.

So I would love to hear...

First of all, what even because you've taken a long time to do your research, talk to platforms, do all of that.

So I would love just from your MedSpa owner perspective, because I know this will be very helpful for people to hear is one what drove you into kind of even considering private equity and then talk about that entire process.

Yeah, for sure.

You're right.

I'm over here kind of giggling to myself because when Audrey says I do due diligence, that's a nice way of putting that I took forever.

And it's a big decision.

It really is.

And I think the number one thing, and Audrey and Tyler can attest to this, that my biggest thing was my staff.

I don't take that lightly.

I know what is known to be the typical route with P.E. And at least from what I've done, my research and what I've seen and those I've talked to that have done, I'm just going to call it a traditional route of PE, is that you get this nice check up front.

When you join, you can use that for building out whatever growth expansion.

But then you really give up most of your autonomy as a business owner.

And then that private equity group comes in and their goal is to basically just build strip down the fat, make it as profitable and as lean as possible to then go to market for that next sale or second bite of the apple, if you will.

And during that trimming of the fat, it can kill your culture.

Your employees, you may not have high producers.

They might let them go.