144 - The "Infinite Banking" Secret W/ Rob & Lara Heimbach

Well, let's talk about it then.

You guys came together about four years ago, got married two years ago, and then you guys opened up or your co-founders of Force Field Financial.

What is Force Field Financial? How did this concept even start for you guys? So I

mentioned earlier, I listen to podcasts.

I study entrepreneurship.

I currently have a landscaping business that I've been running for 33 years.

I'm wrapping that up to do our new business full-time.

But I listen to podcasts and anything that I can gain, any knowledge, any strategies, I'm a sponge to learn.

So I found out about this thing that people do to grow their money guaranteed and tax-free.

It's something that the wealthy have been doing for many generations.

When I first heard about it, I was naturally skeptical.

Like, this doesn't...

Sounds too good

to be true.

Too good

to be true.

But then I heard about it again, and I thought, okay, this is something I think I need to check out.

So I dug in and learned everything i could about it and and vetted it to hey this is actually a real thing people are doing it it's not talked about much it's not a mainstream thing never heard about it so if you don't hear about never heard about it then you're you're naturally going to be skeptical but so i really learned a lot about it and once i found out what it really does it it And really, it's the greatest no-brainer financial vehicle that anyone could ever do.

And I decided I need to implement this into my life.

And then I talked about it to other people and they implemented it in their lives.

And so I had so much fun with this that I thought,

I

want to help people.

I want to help more people do this.

Yeah.