Thriving Practice with Tracy Cherpeski
Jul 29, 2026 · 38 min · 13 segments
How much of your team's day disappears into phone calls, faxes, and data entry? In this episode, Tracy Cherpeski sits down with Clark Van Oyen, founder of Cortico Health — a company that has helped…
He built them an online booking system, brought those calls down to nearly zero, and realized he'd stumbled onto a problem the whole industry shares.
Today, Cortico Health serves nearly 10,000 healthcare professionals with one mission: isolate, understand, and eliminate anything that pulls clinicians away from patient care.
In this episode, we dig into where the administrative burden really comes from, including the invisible kind you might not even notice, why booking alone eats up about 40% of your support staff's time, and when AI genuinely helps versus when it's just an expensive detour.
Clark also shares one of the most valuable pieces of advice I've heard in a long time: hold your vendors accountable for outcomes, not methods.
Here's a tech founder who will tell you when software isn't the answer and whose company won't accept payment if they don't hit the goals they commit to.
He built them an online booking system, brought those calls down to nearly zero, and realized he'd stumbled onto a problem the whole industry shares.
Today, Cortico Health serves nearly 10,000 healthcare professionals with one mission: isolate, understand, and eliminate anything that pulls clinicians away from patient care.
In this episode, we dig into where the administrative burden really comes from, including the invisible kind you might not even notice, why booking alone eats up about 40% of your support staff's time, and when AI genuinely helps versus when it's just an expensive detour.
Clark also shares one of the most valuable pieces of advice I've heard in a long time: hold your vendors accountable for outcomes, not methods.
Here's a tech founder who will tell you when software isn't the answer and whose company won't accept payment if they don't hit the goals they commit to.
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