Jul 25, 2026 · 6 min · 8 segments
Throughout the 31 days of July, I'll be dropping daily audio trainings on all things mindset, money, sales, marketing, brand building and the courageous action required to blow your own mind!…
Tara PunterHost
And it basically just says your Sonos credit has been doubled so you can add speakers and instead of 15% off, you now get 30% off as a valued client.
They know that once you've got a speaker, you then want the sub and then you want the soundbar.
They know then that you might want the portable speaker that goes in your garden.
So they are leveraging that by saying, instead of having the standard 15% off, which is their kind of recurring client's discount.
We know you buy into the whole ecosystem of the brand, why not have 30% off? They know that they have got an audience of raving fans, they know we go into that app probably most days, they know that we are bought into the brand, they know that and so what they then do is they create sales opportunities and upgrade opportunities that are in alignment with what we love which is the quality of the sound, and then they give you a little discount.
So many people get so hung up on having a bajillion new fucking clients and a bajillion new fucking sales every single day or week or month without actually looking at the current clients that you have.
And it basically just says your Sonos credit has been doubled so you can add speakers and instead of 15% off, you now get 30% off as a valued client.
They know that once you've got a speaker, you then want the sub and then you want the soundbar.
They know then that you might want the portable speaker that goes in your garden.
So they are leveraging that by saying, instead of having the standard 15% off, which is their kind of recurring client's discount.
We know you buy into the whole ecosystem of the brand, why not have 30% off? They know that they have got an audience of raving fans, they know we go into that app probably most days, they know that we are bought into the brand, they know that and so what they then do is they create sales opportunities and upgrade opportunities that are in alignment with what we love which is the quality of the sound, and then they give you a little discount.
So many people get so hung up on having a bajillion new fucking clients and a bajillion new fucking sales every single day or week or month without actually looking at the current clients that you have.
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