Jul 28, 2026 · 28 min · 12 segments
When a disruption hits a major shipping lane, consumers and markets often presume that if prices don't spike the next day, the danger has passed. But that calm is a dangerous illusion. This week, VP…
Geraint JohnGuest
Jenna FinkGuest
Cody StackHost
So before we get into the meat and potatoes of it, what's the most mundane item you personally couldn't get during a disruption?
So I remember during early COVID when we ran out of hand sanitizer and the only options that were left were these terrible ones that smelled like tequila.
And so every time I was sanitizing my hands, it just gave me flashbacks to some of the worst hangovers of my life.
From my side, another personal care product, kind of an obvious one, toilet roll.
I've always prided myself on running a just-in-time, low-inventory supply chain in my house.
But I can tell you that that kind of lesson taught me that that cupboard in our bathroom needed to be full of toilet rolls, not just one or two.
So before we get into the meat and potatoes of it, what's the most mundane item you personally couldn't get during a disruption?
So I remember during early COVID when we ran out of hand sanitizer and the only options that were left were these terrible ones that smelled like tequila.
And so every time I was sanitizing my hands, it just gave me flashbacks to some of the worst hangovers of my life.
From my side, another personal care product, kind of an obvious one, toilet roll.
I've always prided myself on running a just-in-time, low-inventory supply chain in my house.
But I can tell you that that kind of lesson taught me that that cupboard in our bathroom needed to be full of toilet rolls, not just one or two.
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