How to Start a Coaching Business in 2026 (Everything You Need to Know)

So first it's important to know that the market is changing, the demographics are changing, things are changing, and what worked some time ago is not really working as well anymore.

So for example, the niche is getting more competitive, so it's getting a little bit more saturated.

Now that is not a bad thing, it's just a thing, it's not a terrible thing, it just means we have to respond differently.

If the niche is getting saturated of fitness coaching, we can't do what we used to do five, 10 years ago because it's getting saturated.

So what we have to do is we have to be a little bit more specific in who we're targeting and then how we market ourselves.

And we have to stand out a little bit more and we have to utilize our personal brand of who we are to stand out more as well.

So it kind of makes sense is that if you're doing the same as everyone else right now, you will get basically the same results.

And if everyone seems to be doing the same thing and getting a result, don't do that.

So you want to be different.

And I teach all my students to be very different in their marketing and in how we present ourselves online and be better, do more than what people do, post more and post better too.

So we're going to talk about that today as well.

Just bear with me.

Now, another misconception people have is that you need to be qualified to do online coaching.

Now, for some reason, you just don't.

You don't need to be qualified if you want to do online.

If you want to do in person, absolutely, you need your PT.

but if you just want to do online, you don't need to be.

So this is kind of really handy in the loophole sense of like if you're maybe studying it or you're in between or you want to explore options and you feel like you do know enough, you can get started and that's why at the end of today's video, you'll kind of know exactly what to do and you won't need to wait a long time, you can get straight into it.

A lot of people we speak to, they use the qualification certification as like a reason why they don't want to start, even though they admit that it's not teaching them anything.

So it kind of doesn't make sense.

So if you feel like you already know what you're doing, today I'm going to teach you how to essentially make money doing it.

You guys may have seen me do this.

This is what I teach in the blueprint.

And there are three pillars of our coaching business that we need to understand and nail.