The Zac Perna Podcast

The Zac Perna Podcast

Breaking Down Greg Doucette’s Coaching Business: RICH OR NOT?

Sep 24, 2026 · 25 min · 11 segments

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales…

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Is Greg Doucette coaching actually worth the price? We are breaking down the business model behind his fitness empire. This analysis examines how Greg Doucette structures his coaching services and pricing tiers to maintain a successful brand. We review the client experience, testimonials, and overall business model to see if the value matches the cost. Whether you are a fan of his YouTube channel or just interested in fitness business strategies, this breakdown offers an objective look at his operations. By analyzing his content strategy and monetization, we can see how he balances a massive social media presence with high-ticket service offerings. This review gives you a clear picture of how a top fitness creator manages their professional coaching business. Subscribe for weekly business breakdowns, and comment which creator you want me to analyze next. **Connect with Zac Perna:** - Instagram: https://www.instagram.com/zacperna/ - Facebook: https://www.facebook.com/zacpernafitness/ - TikTok: https://www.tiktok.com/@zacperna - Website: https://www.zacperna.com/ - YouTube: https://www.youtube.com/@ZacPernaShow/videos - Podlink: https://pod.link/1798655360 - Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY - Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales…

Coaching Offer and Pricing Audit1:06 – 10:28

1:06

So first, I want to go through his website.

1:08

I'm going to go through the audit of the coaching.

1:10

So basically see how you guys can apply this as well.

1:12

And then I want to go through the main funnel that I can find and also a bit about the YouTube as well.

1:16

And I might have a look at this clip that I started watching too.

1:18

So let's get into it.

1:19

Hopefully, if you're here for fitness coaching, you will learn a thing or two about this, or at least building a business in fitness, because I think this is interesting.

1:25

Greg's done a great job because he's done so many things.

1:27

So I'll go through what I think is awesome, what I maybe would hope to see or recommend.

1:32

Now, Greg has made way more money than me i mean he's absolutely printing in this and he's made a shitload more than what i would do so hey take my opinion with a grain of salt all i'm saying is i built my coaching business up to nearly 400k per month now i run all of my stuff myself the funnels the ads the the content the strategy a lot of that stuff myself so this is just my opinion again and i think this could be helpful and maybe give you one or two ideas because no one's perfect so this is just my opinion okay so i am i'm on the home page now this is the main website which is I like this because it's got everything under the one umbrella.

2:01

So coaching, we've got low-ticket e-books.

2:03

We'll go through phone consultation.

2:05

Nice.

2:06

Supps, apparel, social proof here, and a contact.

2:08

This is good because it is personal brand driven, right? Like that's why it makes sense to have everything in one place.

2:13

So that's good.

2:14

Okay, so obviously focus is the new cookbook here.

2:17

That's why that's on the front.

2:17

Let's go coaching.

2:19

Okay, so interesting here because they all look the same.

2:22

Okay, so $399.99. 997, okay, so good result, better result, best result, ultimate result.

2:28

Best would be better than ultimate, no. Yeah, I would just change these images just to make them look a little bit different.

2:32

I mean, obviously just a small thing, but to show that they are different products, I would change the images completely.

2:37

Now I would imagine to have a low ticket, like completely no touch versus all the way up to the highest touch.

2:42

So let's see if this does it.

Coaching Offer and Pricing Audit1:06 – 10:28

1:06

So first, I want to go through his website.

1:08

I'm going to go through the audit of the coaching.

1:10

So basically see how you guys can apply this as well.

1:12

And then I want to go through the main funnel that I can find and also a bit about the YouTube as well.

1:16

And I might have a look at this clip that I started watching too.

1:18

So let's get into it.

1:19

Hopefully, if you're here for fitness coaching, you will learn a thing or two about this, or at least building a business in fitness, because I think this is interesting.

1:25

Greg's done a great job because he's done so many things.

1:27

So I'll go through what I think is awesome, what I maybe would hope to see or recommend.

1:32

Now, Greg has made way more money than me i mean he's absolutely printing in this and he's made a shitload more than what i would do so hey take my opinion with a grain of salt all i'm saying is i built my coaching business up to nearly 400k per month now i run all of my stuff myself the funnels the ads the the content the strategy a lot of that stuff myself so this is just my opinion again and i think this could be helpful and maybe give you one or two ideas because no one's perfect so this is just my opinion okay so i am i'm on the home page now this is the main website which is I like this because it's got everything under the one umbrella.

2:01

So coaching, we've got low-ticket e-books.

2:03

We'll go through phone consultation.

2:05

Nice.

2:06

Supps, apparel, social proof here, and a contact.

2:08

This is good because it is personal brand driven, right? Like that's why it makes sense to have everything in one place.

2:13

So that's good.

2:14

Okay, so obviously focus is the new cookbook here.

2:17

That's why that's on the front.

2:17

Let's go coaching.

2:19

Okay, so interesting here because they all look the same.

2:22

Okay, so $399.99. 997, okay, so good result, better result, best result, ultimate result.

2:28

Best would be better than ultimate, no. Yeah, I would just change these images just to make them look a little bit different.

2:32

I mean, obviously just a small thing, but to show that they are different products, I would change the images completely.

2:37

Now I would imagine to have a low ticket, like completely no touch versus all the way up to the highest touch.

2:42

So let's see if this does it.