Oct 23, 2026 · 22 min · 9 segments
Dan is considering rebranding his own publishing company, and the reason is a banned tarot reading. At a literary festival last year, a scheduled occult-themed event was pulled because the venue had…
So there's a lot going on behind the scenes at Devil's Rock Publishing, including, and no surprise to people who have been with me for quite a few years, this is something I tend to go through every now and then, is I am considering, and this is quite big actually, I'm considering...
And I've been thinking it for a while, a rebrand of my Devil's Rock publishing company.
It is something that has played on my mind for, well, probably since about...
I prefer to think of myself as a bit more a dark fiction author because I've written the gamut of fantasy.
I've written lots of different things that are dark, but not exclusively horror.
So when it came to creating my publishing company, I called it Devil's Rock Publishing.
And part of the reason for that was, I mean, there are a few reasons that are kind of cool that I think.
The first one was I was thinking, what can I do with DW to make a publishing company name? And I was like, DW, Devil something, something, something, something.
If anyone's ever seen the Devil's Rock publishing logo, that is a kind of abstract design based off of The actual Devil's Rock over in Arizona.
And also I was thinking, you know, I could be clever here and I could have Devil's Rock.
So there's a lot going on behind the scenes at Devil's Rock Publishing, including, and no surprise to people who have been with me for quite a few years, this is something I tend to go through every now and then, is I am considering, and this is quite big actually, I'm considering...
And I've been thinking it for a while, a rebrand of my Devil's Rock publishing company.
It is something that has played on my mind for, well, probably since about...
I prefer to think of myself as a bit more a dark fiction author because I've written the gamut of fantasy.
I've written lots of different things that are dark, but not exclusively horror.
So when it came to creating my publishing company, I called it Devil's Rock Publishing.
And part of the reason for that was, I mean, there are a few reasons that are kind of cool that I think.
The first one was I was thinking, what can I do with DW to make a publishing company name? And I was like, DW, Devil something, something, something, something.
If anyone's ever seen the Devil's Rock publishing logo, that is a kind of abstract design based off of The actual Devil's Rock over in Arizona.
And also I was thinking, you know, I could be clever here and I could have Devil's Rock.
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