TikTok-ify Your Google Ads, Win AI SEO & Teach Google Who You Are | E43 The Whitespark Local Update

So the first linky link is our good friend Cyrus Shepard on the Zyppy blog.

Um, so I really like this.

It is, These SEO Strategies Drive 90% of Your AI Visibility: Why You Should Probably Focus on These Instead of a Separate Geo Strategy.

And the reason I like this is because I've got enough to do already without thinking that I need to do some side hustle for visibility.

So this resonates with me and, um, I trust Cyrus 'cause he has done all of the analysis he says.

So he has researched how AI engines generate recommendations and site sources, and he said that he is very impressed by how traditional SEO practices support AI visibility.

But I think the caveat here, which we've touched on before, is, uh, you need to do proper good SEO, not like old-fashioned, not very good SEO.

Uh-

Yeah

...

so anyway, these are the things that he says.

Um, he says that you can achieve 90% of your AI visibility by adapting to modern SEO fundamentals, which actually is good marketing, and tweaking SEO tactics to target specific mechanisms for AI search.

So obviously go away, read it, dive in.

He also had a, um, he has a paid subscription where he really gives the secret sauce, which you can sign up for.

Um, but he's talking about three AI visibility goals.

So he's talking about, um, making sure that your content is, um, AI eligible and can be seen by AIs.

You want to win AI citations, and you want to get recommended by AI answers.

So obviously this piece goes into those three things.

Um, and the bit that I really liked, which was the third piece, which was getting recommended by AI answers, and then he breaks it down into the SEO levers that you need to pull.

Um, and this is a, this is a really good one 'cause we talk about this quite a lot, which is nailing your brand position and facts.

For example, brand is a product designed for audience, especially good for use case, because of differentiator.

And once you've nailed that, so who you are, what you do, who you do it for, and why you do it better than the competitors, you're, you're ready to make sure that your website resonates with those-

Mm-hmm

... facts, and that everything-

Mm-hmm