New Bing AI Search Data, AIO Click Quality Study & Gemini + GBP | E38 The Whitespark Local Update

So I am gonna ask you, Crystal, to tell us about your first linky link today.

Yes.

So one of the things that I really wanted to share was an article that I read.

I think it's probably a little bit more of a, a big piece.

It's called The ROI Revolution, um, and it's just a big article about all of the changes that happened in Search, um, in kind of all of the last month.

And one of the things it's just talking about is AI mode in general and how it's changing search behavior.

Um, and so one of the things that I like to think about is just the brains of searchers, um, and kind of taking our, you know, a, a step back and taking, uh, you know, uh, uh, our, basically our brains away from the, the little, the day-to-day.

'Cause I think what we do is we think about, like, a feature of Google, a feature of Bing, a feature of Apple, and just say, "Let's be a searcher.

Let's be the, the person that is making the decision." And so this article was quite interesting, um, and it really wasn't just about like, you know, AI mode is changing.

It's really that people are searching differently, which is what we know.

Um, and so one of the things that they were saying is that voice mode is finally becoming meaningful.

Um, I don't know that I truly use voice mode, but I do know that I actually use it more than I ever thought I would.

Um, and if you think about it, it's because the way that we search and the way that Google, LLMs, and chat have actually adapted, um, have made it so that the results have become so much more meaningful in the way that they can give you results that are more conversational.

That is the only way that voice was ever going to become helpful, um, because the way that we searched before, keyword, result.

We were doing, you know, "Blue pants near me." Voice was never going to work that way because that's not the way that humans spoke.

[laughs] We never were like-

Mm

... "Claire, today give me coffee.

You want to get coffee today, Claire?" [laughs]

Yes, today.

That's just not how people search.

Me, me.

[laughs]

Coffee near me now? [laughs]

Open now.