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The Whitespark Local Update

The Whitespark Local Update

Gemini Can Now Manage Your GBP, Why Review Replies Go Missing | E35 The Whitespark Local Update

Jun 17, 2026 · 22 min · 9 segments

Local SEO keeps changing with the speed of light, but Claire Carlile and Darren Shaw are here to help you keep up. This week, they cover: 📝 AI Search, Speak Your Customer's Language or Be Left Out…

Local SEO keeps changing with the speed of light, but Claire Carlile and Darren Shaw are here to help you keep up. This week, they cover: 📝 AI Search, Speak Your Customer's Language or Be Left Out of the Conversation (Michelle Ali) 📝 Connect Google Business Profile to Google Analytics (Google) 📝 How to Rank in Surrounding Cities or Towns (Miriam Ellis) 📝 Google’s Review Reply Rejection Filter (Michel van Luijtelaar) 📝 Chunking Your Content for AI? 1956 Called. They Want Their Method Back (Dorron Shapow) 📝 Connect your Google Business Profile to Gemini (Mike G. and

Local SEO keeps changing with the speed of light, but Claire Carlile and Darren Shaw are here to help you keep up. This week, they cover: 📝 AI Search, Speak Your Customer's Language or Be Left Out…

Speakers: Claire CarlileHostDarren ShawHost

Show signals: SuitabilitySafeBiasNot politicalAudience≈14k followers

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: Google×34 Mike Nagy×4 LinkedIn×7 Google Business Profile×6 Gemini×13

Michelle’s Flooring-Store SEO Playbook0:25 – 3:41

D

Darren ShawHost

0:25

And it was Michelle Ellie on LinkedIn wrote a post.

D

Darren ShawHost

0:30

So she...

Claire CarlileHost

0:32

What?! !

D

Darren ShawHost

0:33

Okay, so I'll tell you why I love this so much.

D

Darren ShawHost

0:36

I love it so much because typically on this podcast, we talk about Claudia Tamina.

D

Darren ShawHost

0:42

But today we're talking about Michelle, who is not an SEO.

D

Darren ShawHost

0:48

She is a business owner.

D

Darren ShawHost

0:51

This is the thing.

D

Darren ShawHost

0:51

We're always talking about these SEOs.

D

Darren ShawHost

0:54

And this one is...

D

Darren ShawHost

0:57

Written by a business owner.

D

Darren ShawHost

0:59

So she owns a flooring store in Sewanee, Georgia.

D

Darren ShawHost

1:05

I think it's like 25,000 people live in this.

D

Darren ShawHost

1:07

Sorry.

D

Darren ShawHost

1:08

But this is advanced level stuff.

D

Darren ShawHost

1:12

She's an avid listener of this podcast plus many others.

D

Darren ShawHost

1:16

She's super into this SEO stuff.

D

Darren ShawHost

1:19

And so I just love that this has come from her.

D

Darren ShawHost

1:21

From a business owner.

D

Darren ShawHost

1:22

So anyways, she kept hearing about the concept of semantic triples on various podcasts.

D

Darren ShawHost

1:27

So that's like subject, predicate, object.

D

Darren ShawHost

1:30

So rather than we sell floors, it's top floors installs pet friendly carpet in Sewanee.

D

Darren ShawHost

1:39

So she talks about that.

D

Darren ShawHost

1:41

And then she did this thing that I was like, What? This is really good work that everyone should do.

D

Darren ShawHost

1:48

You're a business owner.

GoogleCompanyTechnology corporation
97%34 mentions
Mike NagyPersonAmerican baseball player
91%4 mentions
LinkedInSoftware ApplicationSocial networking service
85%7 mentions
Google Business ProfileEntitySoftware
79%6 mentions
GeminiEntity
74%13 mentions
DenverCityCity in Colorado
68%6 mentions
ClaudeSoftware ApplicationSoftware
62%3 mentions
Google AnalyticsSoftware ApplicationWebsite
56%4 mentions
search engine optimizationEntity
50%9 mentions
application programming interfaceEntityType of software
44%1 mention
Artificial intelligenceEntityProfessional field
38%3 mentions
AuroraCityCity in Colorado
32%5 mentions
ColoradoAdministrative AreaUS state
26%2 mentions
Data StudioSoftware ApplicationComputer program
21%2 mentions
Cloud computingEntityOrganization type
15%1 mention
WikipediaSoftware ApplicationSoftware
9%2 mentions
George MillerPersonAustralian filmmaker
3%1 mention

Small BusinessBusiness > Entrepreneurship
MarketingBusiness
Data ManagementTechnology > Artificial Intelligence > AI Tools
Local SEOBusiness > Marketing > Search Engine Optimization
Google Business ProfileBusiness > Marketing > Search Engine Optimization > Local SEO
Review ManagementBusiness > Customer Service
AI ToolsTechnology > Artificial Intelligence
Search Engine OptimizationBusiness > Marketing
Customer ServiceBusiness
Data AnalyticsTechnology
Google AnalyticsTechnology > Data Analytics
Technology
Business
Customer EngagementTechnology > Artificial Intelligence > AI Tools > Data Management
Customer ResearchBusiness > Entrepreneurship > Small Business
Market AnalysisBusiness > Entrepreneurship > Small Business > Customer Research
Performance MetricsTechnology > Data Analytics > Google Analytics
Business InsightsTechnology > Data Analytics > Google Analytics > Performance Metrics
Online ReputationBusiness > Customer Service > Review Management
Response StrategiesBusiness > Customer Service > Review Management > Online Reputation
EntrepreneurshipBusiness
Artificial IntelligenceTechnology

Michelle’s Flooring-Store SEO Playbook0:25 – 3:41

D

Darren ShawHost

0:25

And it was Michelle Ellie on LinkedIn wrote a post.

D

Darren ShawHost

0:30

So she...

Claire CarlileHost

0:32

What?! !

D

Darren ShawHost

0:33

Okay, so I'll tell you why I love this so much.

D

Darren ShawHost

0:36

I love it so much because typically on this podcast, we talk about Claudia Tamina.

D

Darren ShawHost

0:42

But today we're talking about Michelle, who is not an SEO.

D

Darren ShawHost

0:48

She is a business owner.

D

Darren ShawHost

0:51

This is the thing.

D

Darren ShawHost

0:51

We're always talking about these SEOs.

D

Darren ShawHost

0:54

And this one is...

D

Darren ShawHost

0:57

Written by a business owner.

D

Darren ShawHost

0:59

So she owns a flooring store in Sewanee, Georgia.

D

Darren ShawHost

1:05

I think it's like 25,000 people live in this.

D

Darren ShawHost

1:07

Sorry.

D

Darren ShawHost

1:08

But this is advanced level stuff.

D

Darren ShawHost

1:12

She's an avid listener of this podcast plus many others.

D

Darren ShawHost

1:16

She's super into this SEO stuff.

D

Darren ShawHost

1:19

And so I just love that this has come from her.

D

Darren ShawHost

1:21

From a business owner.

D

Darren ShawHost

1:22

So anyways, she kept hearing about the concept of semantic triples on various podcasts.

D

Darren ShawHost

1:27

So that's like subject, predicate, object.

D

Darren ShawHost

1:30

So rather than we sell floors, it's top floors installs pet friendly carpet in Sewanee.

D

Darren ShawHost

1:39

So she talks about that.

D

Darren ShawHost

1:41

And then she did this thing that I was like, What? This is really good work that everyone should do.

D

Darren ShawHost

1:48

You're a business owner.

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