The Warm Up with Kelsey McCormick
Jul 1, 2026 · 53 min · 10 segments
If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust. In this episode of **The Warm Up**, I’m chatting with the…
Like I was just thinking about how I was on here before and it's like been a while since that conversation.
I feel like so much has changed in both of our businesses since the last time we had a chat or like a long form chat like this.
not only in our businesses, but also just like in the online business space, which I know we always talk about.
Like, I feel like we both have very like, kind of like almost like a chameleon approach to business where it's like, okay, things are shifting.
We like accommodate that shift with the way we build our offers and the way we launch things, the way we have conversations.
And so I think it's interesting where it's like, in a way, I think the industry shifts and like we really stay and flow with it.
Like kind of not being reactive to the shifts or like on the back foot, but almost having our fingers on the pulse with what's happening and what's changing and being like leaders in that.
Like I was just thinking about how I was on here before and it's like been a while since that conversation.
I feel like so much has changed in both of our businesses since the last time we had a chat or like a long form chat like this.
not only in our businesses, but also just like in the online business space, which I know we always talk about.
Like, I feel like we both have very like, kind of like almost like a chameleon approach to business where it's like, okay, things are shifting.
We like accommodate that shift with the way we build our offers and the way we launch things, the way we have conversations.
And so I think it's interesting where it's like, in a way, I think the industry shifts and like we really stay and flow with it.
Like kind of not being reactive to the shifts or like on the back foot, but almost having our fingers on the pulse with what's happening and what's changing and being like leaders in that.
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