The Road to Visionary Leadership | Building a Culture of Innovation | Chronicle 3 of 8 | CHRONICLE 247

And I want to start by admitting something about the last two chronicles.

We built a mind that could see differently.

Then we built a plan with a real gap in it and bet on the line of how does this future get achieved by backcasting? And if you hand that plan to a culture most of you actually have, it'll die because of the culture itself does not work that way.

We don't do things this way.

And quietly, politely, without anyone voting against it, it just dies.

So the things I'm talking about today, and especially last week in Chronicle 2, people really needed to back up how they thought about forecasting through backcasting.

Instead of kind of give you a summary of Chronicle number two is most people forecast.

They build a line from point A to point B, and they have a singular future.

What I'm saying is you should have three futures.

that you define, that you talk about, and that you fund, and that you manage.

And each one of those is defined from the future, not the current, but what do you want in 10 years, five years, three years, one year, and 90 days, and steps to achieve that future by what I call backcasting.

So that's Chronicle 2.

So today we'll build the environment in order for you to succeed and build a culture that innovates.

Five concepts, one exercise, so let's jump in.

And I always start with a quote, and today it's, you don't get the culture you want, you get the culture you tolerate.

And in the context of this, why it really matters is every company on earth says it wants a culture of innovation.

I truly, through liquid mind, have never come across anyone who said, oh, we've got a very innovative culture.

And think of the businesses, companies you've been at that are truly commodity companies.

I never call them a brand.

Truly commodity companies, and they say they innovate.

Well, all they do is copy and replicate.

They don't innovate.

It's on the wall, it's in the deck, it's in a job listing.

All of these things saying that companies innovate, but very few actually do.

And you'll see it all starts with a culture of innovation.