Virgin Cola

if i'm if i'm pepsi and i acquire a brand doing 100 million and it shuts down next year it's kind of like okay like it's it's tiny compared to our top line so

Do you ever hear the story about Virgin Cola trying to compete with Coca-Cola?

I think we talked about this a long time ago, but you'd have to refresh my memory.

So Richard Branson, one of his many endeavors was launching Virgin Cola.

So he wanted to compete with Coca-Cola and he invested, I don't even want to know how much money he invested in it.

I think it was around like 1998 or whatever it is.

And she has a Coca-Cola fridge machine in her shop.

Like that's how ridiculous their distribution is.